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Serviceaftale
En serviceaftale er en løbende aftale hvor kunden betaler et fast beløb per måned for planlagt vedligehold af bilen, typisk service, olieskift og sliddele efter fabrikantens skema. Aftalen giver forhandleren forudsigelig værkstedsomsætning og en fast anledning til kontakt gennem hele ejerperioden.
Serviceaftalen er det eneste produkt i bilhandlen der binder kunden til værkstedet uden at binde ham juridisk til at købe næste bil samme sted. I praksis gør den begge dele.
Den afgørende faktor er hvornår aftalen tilbydes. Sælges den som opkald tre måneder efter leveringen, siger de fleste nej. Ligger den som en linje på slutsedlen, siger en stor del ja.
Nøgletallet er attach rate: hvor stor en andel af solgte biler der får en serviceaftale med.
I CARRUSLiNK
CARRUSLiNK lægger serviceaftalen på slutsedlen som standard-tilvalg og følger attach rate, fornyelse og frafald.