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Leadkilde
En leadkilde er den kanal en henvendelse kommer fra: en bilportal, egen hjemmeside, telefon, Google Ads, Facebook, henvisning eller en eksisterende kunde. Kilden registreres på leadet, så forhandleren kan måle antal, kvalitet og pris pr. kanal i stedet for at gætte hvor salgene kommer fra.
Uden kilde på leadet kan man måle omsætning, men ikke hvad der skabte den. Så bliver annoncebudgettet fordelt efter vane.
Det interessante tal er ikke antal leads pr. kanal, men konverteringsrate og bruttoavance pr. kanal. Den dyreste kanal er ofte den billigste pr. solgt bil.
Kilden skal sættes automatisk. Manuel registrering giver huller, og huller giver forkerte beslutninger.
I CARRUSLiNK
CARRUSLiNK sætter kilden automatisk på leads fra portaler, formularer og telefon, og viser konvertering pr. kanal.