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Ordbog
Konverteringsrate (bilsalg)
Konverteringsraten i bilsalg er andelen af leads der ender som en solgt bil, målt i en fast periode. Den beregnes som antal salg divideret med antal leads i samme periode. Raten måles typisk også i trin: lead til kontakt, kontakt til prøvekørsel, prøvekørsel til slutseddel.
En samlet rate skjuler hvor tabet sker. Trinvis måling viser om problemet er responstid, prøvekørsler eller lukning.
Rater kan ikke sammenlignes på tværs af forhandlere uden samme definition af et lead. Tæller man telefonopkald med, ser raten anderledes ud.
Forbedring kommer sjældent fra flere leads, men fra at flytte ét trin nogle procentpoint.
I CARRUSLiNK
CARRUSLiNK måler konvertering pr. trin i pipelinen og pr. leadkilde, så det er synligt hvor kunderne falder fra.