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Conversion rate (car sales)
The conversion rate in car sales is the share of leads that end as a sold car, measured over a fixed period. It is calculated as sales divided by leads in the same period. The rate is usually also tracked per stage: lead to contact, contact to test drive, test drive to signed order.
A single overall rate hides where the loss happens. Stage-by-stage measurement shows whether the problem is response time, test drives or closing.
Rates cannot be compared across dealers without the same definition of a lead. Counting phone calls changes the picture.
Improvement rarely comes from more leads, but from moving one stage by a few percentage points.
In CARRUSLiNK
CARRUSLiNK measures conversion per pipeline stage and per lead source, making it visible where customers drop off.