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Digitalt showroom
Et digitalt showroom er en delbar side med et udvalgt sæt biler, som en forhandler sender til en konkret kunde, en kampagne eller en kanal. Det er ikke hele lageret, men en kurateret liste med billeder, pris og handling, hvor forhandleren kan se hvem der åbner og klikker.
En kunde der får tilsendt fem relevante biler i ét link konverterer bedre end en kunde der bliver sendt ind i et lager på 200 biler med filtre.
Showroomet er også en målekanal: åbner kunden linket, hvilke biler klikkes der på, og hvornår. Det er signaler sælgeren kan handle på, i modsætning til en mail der bare er sendt.
Det virker kun hvis udvalget er kurateret. Et showroom med hele lageret er bare en anden hjemmeside.
I CARRUSLiNK
CARRUSLiNK opretter digitale showrooms med udvalgte biler, som kan deles pr. kunde eller kanal og følges direkte fra kundekortet.