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Digital showroom
A digital showroom is a shareable page with a selected set of cars that a dealer sends to a specific customer, campaign or channel. It is not the full stock, but a curated list with photos, price and a call to action, where the dealer can see who opens and clicks.
A customer who receives five relevant cars in one link converts better than a customer sent into a 200-car inventory with filters.
The showroom is also a measurement channel: did the customer open the link, which cars were clicked, and when. Those are signals a salesperson can act on, unlike an email that was merely sent.
It only works if the selection is curated. A showroom containing the whole stock is just another website.
In CARRUSLiNK
CARRUSLiNK creates digital showrooms with selected cars that can be shared per customer or channel and tracked from the customer record.