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Attach rate
Attach rate er andelen af solgte biler der sælges med et tilknyttet produkt, typisk en serviceaftale, garanti eller finansiering. Den beregnes som antal solgte tilvalg divideret med antal solgte biler i samme periode og bruges som nøgletal for hvor godt eftermarkedet udnyttes.
Attach rate er interessant fordi den måler noget forhandleren selv styrer. Bilens pris er markedsbestemt, men om serviceaftalen kommer med er et spørgsmål om proces.
Målt pr. sælger afslører tallet hurtigt om produktet reelt bliver tilbudt. Store udsving mellem sælgere er næsten altid et proces- og ikke et kundeproblem.
Attach rate bør måles på solgte biler i perioden, ikke på leverede, ellers forskydes tallet af leveringstider.
I CARRUSLiNK
CARRUSLiNK viser attach rate pr. sælger og pr. måned, så forskellen mellem sælgere kan håndteres som coaching.