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Arkiveret lead
Et arkiveret lead er et tabt lead der gemmes struktureret med biltype, budget og tabsårsag, i stedet for at blive lukket og glemt. Arkivet bruges aktivt: når en tilsvarende bil kommer på lager, matches den automatisk mod arkivet, og indkøb kan se hvilke biltyper der reelt efterspørges.
Et lead der ikke blev til et salg er sjældent et dårligt lead — det er ofte en kunde med et konkret behov og forkert timing, fordi den rigtige bil ikke var på lager i tide.
Forskellen på et arkiveret lead og et lukket lead er om det stadig kan handles på. Et lukket lead er en skraldespand; et arkiveret lead er en aktiv liste med biltype og budget.
Tabsårsager samlet på tværs af arkivet giver et faktuelt billede af hvor i salgsprocessen forretningen taber penge, i stedet for enkeltstående anekdoter.
I CARRUSLiNK
CARRUSLiNK arkiverer hvert tabt lead automatisk med biltype, budget og tabsårsag og matcher det mod nyt lager, så sælgeren får opgaven med det samme.