CARRUSLiNK

    Guide

    Too many systems in the dealership

    A typical car dealership runs 4–6 different systems: DMS, CRM, lead platform, email marketing, accounting, e-signing. They don't communicate, data is scattered, and salespeople struggle. Here is how to consolidate without losing momentum.

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    Kort svar (TL;DR)

    Consolidation doesn't mean replacing your DMS (it is usually tied closely to accounting and the workshop). You replace the 3–5 fringe systems (CRM, lead platform, email, e-signing, and service contracts) with a single platform that sits on top of your DMS. CARRUSLiNK is purpose-built for this — tiered pricing starting at €308/month based on fleet size vs. typically €3,350–€6,700/month for an accumulated extra stack.

    De typiske udfordringer

    • Sales reps have to log into 4–6 different places every morning
    • Customer data is scattered — phone number in one system, email in another, trade-in vehicle in a third
    • When a sales rep leaves the company, no one knows where his customer records are
    • Weekly Excel exports between systems
    • Each software provider blames someone else when something does not work
    • Total monthly cost is €3,350-€6,700, but no one knows the exact figure

    Konkret playbook

    1

    1. Audit — what do you actually use?

    List all systems + monthly cost + what they are used for. Often 40-60% of features sit unused 'because they were included in the package'.

    2

    2. Identify the 'glue' — DMS and accounting

    The DMS holds accounting + workshop + inventory master data. Do NOT replace this. It is the foundation.

    3

    3. Identify peripheral systems that can be consolidated

    CRM (HubSpot/Pipedrive), lead platform (Bilinfo lead), email (Mailchimp), SMS (Sleipner), signing (Penneo), service contracts (Excel). All of that can be consolidated.

    4

    4. Choose one platform that covers the peripheral systems

    CARRUSLiNK covers CRM, leads, email, SMS, MitID signing, service contracts, and pipeline. Sits on top of the DMS via integration.

    5

    5. 4-week migration plan

    Week 1: data export from existing systems. Week 2: import + cleanup. Week 3: integration with DMS and portals. Week 4: training and parallel operation.

    6

    6. Cancellation flow for old subscriptions

    Cancel once data is migrated AND sales reps have used the new system for 30 days. Typically save 60-80% of total stack costs.

    What you get

    From 4-6 systems to 2

    DMS + CARRUSLiNK. Sales reps log in to one place.

    Kunde-data samlet

    Phone, email, trade-in, financing, service contract on the same record.

    Save 60-80% of stack costs

    Typically €3,350-€6,700/month down to €308-€1,005 (tiered pricing).

    Single-vendor responsibility

    When something does not work, you call one number.

    Ingen Excel-eksport

    Data flows between modules automatically.

    Sales reps do not move customer data manually

    A new sales rep takes over in 1 click.

    Typical software stack at an independent dealership

    FunktionFragmented stack (5-6 systems)Consolidated (DMS + CARRUSLiNK)
    DMS (accounting, workshop, inventory)Autoflex/AD Manager/KeyloopRetained
    CRM (kunder, samtaler)HubSpot €536CARRUSLiNK
    Lead-platformBilinfo €402CARRUSLiNK
    Mail-marketingMailchimp €107CARRUSLiNK
    SMS-platformSleipner €161CARRUSLiNK
    Signering (MitID)Penneo €201CARRUSLiNK
    Service-aftalerExcel + faktura-modulCARRUSLiNK
    Samlet stack-pris/md10.500-15.000 + DMSfrom €308 + DMS
    Number of logins per sales rep5-62
    Excel-eksport-arbejde/uge4-8 timer0 timer

    Frequently asked questions — too many systems for car dealers

    Get the consolidation plan on paper

    30-min demo. We review your current system stack, identify what can be consolidated, and create a concrete 8-week migration plan with an estimated ROI.