Why are we called CARRUSLiNK?
Two words. Two ideas. One platform that ties the automotive industry together.
In the old days, a vehicle was about moving people from A to B.
Today it's no longer just about the car.
It's about information, relationships and timing.
Carrus — det latinske ord for vogn.
Carrus comes from Latin and is the historical root of words like the English 'car'. To us it symbolises not just the car itself, but the entire mobility the automotive industry is built around.
Link — forbindelsen mellem alt.
The automotive industry consists of countless systems, people and processes that often don't talk to each other. The salesperson, the workshop, marketing, management, the customer, the car, financing and the importer all work in separate silos.
CARRUSLiNK was built to be the connection between all of them.
We connect everything that should hang together.
We connect people with data.
We connect departments with each other.
We connect customers with the right experience.
We connect the entire customer journey — from first interest to years of loyalty.
Not because we're building another CRM.
But because we're building the connection that makes the whole business work as one unified organisation.
Carrus = the car.
Link = the relationship.
CARRUSLiNK = the connection between the car and the person.
See how we build the connection.
A 30-minute demo. We show how CARRUSLiNK ties lead, sales, workshop and repurchase together in one place.