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Insights from the car industry
Market analyses, guides and news on CRM, digitalisation, the EV transition and modern car retail.
All articles
CRM or DMS: what are you actually buying?
DMS and CRM sound alike, but solve very different problems. See why dealers often buy the wrong one, where the two systems need to meet, and what a forgotten lead really costs.
The lease journey end to end: 12 points where deals leak money
From credit assessment to repurchase: 12 concrete points in the lease journey where Danish dealers typically lose money, and what to do instead.
The car is sold — but the other five leads are still in the market
When a car sells, the leads on the customers who didn't get it are closed. Here's how an archive of lost leads per car type and a customer wishlist turn lost leads into your next sale.
AI without context is just a better Google
Alle sprechen von KI als Wettbewerbsvorteil. Aber KI ist nur so gut wie der Kontext, den sie hat, und für die meisten Händler ist sie über 5 Systeme und in den Köpfen der Verkäufer verstreut.
Sie jagen Neuwagen, während Ihre eigenen Kunden in einem Gebrauchtwagen herumfahren
Jeden Morgen das gleiche Mantra: Wir brauchen bessere Autos, wir brauchen Leads. Währenddessen warten 800 bestehende Kunden mit einem 3 Jahre alten Auto auf einen Anruf, der nie kommt.
Das perfekte Follow-up: 5 Schritte, die Probefahrten in Verkäufe verwandeln
Acht von zehn Händlern haben das gleiche Problem: Die Probefahrt läuft gut, und dann hören sie nie wieder vom Kunden. So ändern Sie das.
Upselling von Serviceverträgen: 87 €/Monat pro Kunde, wie man anfängt
Serviceverträge sind der planbarste und gleichzeitig meist übersehene Umsatzstrom in der Automobilbranche. 3 Schritte, um diesen Monat zu starten.
Die Händler-KPIs, die 2026 wirklich zählen
Hören Sie auf, den Umsatz zu messen. Hier sind die 6 KPIs, die starke Händler von mittelmäßigen unterscheiden.
Der Händler-CRM-Markt erreicht 7,3 Mrd. $ im Jahr 2026, was das für Sie bedeutet
Der globale Auto-CRM-Markt wächst jährlich um 8,9%. KI-gestütztes Lead-Management und Cloud-Lösungen sind die größten Treiber.
94 % der neuen Privatfahrzeuge in Dänemark sind elektrisch. Februar 2026
Dänemark stellt einen Weltrekord auf: 94,4 % aller neuen Privatwagen im Februar waren Elektrofahrzeuge. Was bedeutet das für Händler?
Aftersales in an EV world: Deloitte forecasts a 30–45% drop in workshop revenue
EVs verändern das Aftersales-Geschäft grundlegend. Die Wartungseinnahmen sinken um bis zu 90 %.
AI becomes the dealer's operating system in 2026, not just a tool
From lead scoring to inventory optimisation: AI is no longer an add-on. It is the operating system itself.
Aftermarket 2026: 1,9 Mrd. Fahrzeuge, neue Bedrohungen und Möglichkeiten
1.9 billion cars in operation, ADAS calibration and subscription service. The aftermarket is being transformed.
Digitalisierung der europäischen Automobilindustrie: Wo stehen wir 2026?
Fragmented systems cost independent dealers time and money. Cloud solutions are growing 8.9% annually.
Der komplette Leitfaden für digitale Serviceverträge im Jahr 2026
Serviceverträge können Ihren wiederkehrenden Umsatz um bis zu 30% steigern. Hier ist ein vollständiger Leitfaden.
Der Übergang zur Elektromobilität: 70% aller Neuwagen sind bis 2040 elektrisch
From battery checks to software updates. EVs are creating entirely new service categories.
Warum ein branchenspezifisches CRM Salesforce für Autohändler übertrifft
Generic CRM systems fail in the auto industry. Industry-specific solutions deliver 15–25% better retention.
Practical guides
Digital showrooms: how to sell cars outside your website
Build shareable showrooms with 3-8 curated cars per customer, campaign and channel, and use opens and clicks as a sales signal. Playbook + pitfalls.
AI reports for car dealers: management numbers in minutes
Five actionable numbers, two cadences and an owner per point. How automatic reports replace four hours of spreadsheets a month.
Archived leads as a sales channel: how to use the archive
Archive lost leads with car type, budget and loss reason, match them automatically against new stock, and prioritise by recency. Incl. GDPR and pitfalls.
How to use customer wishes in your purchasing
Register model, year, mileage, colour, equipment and budget as structured customer-card data, and use the wishlist as a purchasing signal before auction. Playbook + pitfalls.
AI photo optimisation for car dealers
Shoot on mobile, pick a style (White studio or Showroom), save as a new photo. Original always kept. Before/after slider and 8-step playbook.
AI emails for car customers
30 sec AI draft, salesperson reviews and sends, everything logs. 3-5x reply rate vs. generic templates. Comparison vs ChatGPT/Outlook.
Ready to see it in action?
Book a free demo and see how CARRUSLiNK gives you tighter control over leads, sales and service.