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Bilindustrien er midt i den mest omvæltende transformation i sin historie. Ifølge Deloitte producerede industrien over 67 millioner biler i 2022 - 10% var allerede elektriske. Inden 2040 forventes næsten 70% at være BEV'er.
OEM'ernes ambitiøse mål
| OEM | BEV-mål |
|---|---|
| Stellantis | 100% BEV inden 2030 |
| Ford | 100% BEV inden 2030 |
| Volvo | 100% BEV inden 2030 |
| Volkswagen | 60% BEV inden 2030 |
| BMW | 50% BEV inden 2030 |
| Hyundai | 100% BEV inden 2035 |
| Mercedes-Benz | 100% BEV inden 2040 |
Kinesiske producenter som gamechanger
Forskere forudser at 50% af alle BEV'er solgt globalt i 2026 fremstilles af kinesiske producenter. Det betyder hårdere konkurrence - og nye muligheder for forhandlere der kan servicere kinesiske mærker.
Nye muligheder for uafhængige forhandlere
- Batteritjek og -certificering - Kritisk for brugtbilsalg af EV'er.
- Software-opdateringer - Hjælp kunder med elbilens digitale økosystem.
- Brugte elbiler - Markedet eksploderer. Forhandlere med de rette data er perfekt positioneret.
- Ladeinfrastruktur - Rådgivning og installation som ny indtægtskilde.
CRM er nøglen i EV-transitionen
Deloitte understreger at centraliseret CRM er "et afgørende element" for at fastholde kunder i BEV-verdenen. Når serviceintervaller falder, skal forhandlere være proaktive - og det kræver et system der sporer hele kunderejsen.
Sådan forbereder du dig
- Opdater dit CRM til EV-specifikke data (rækkevidde, batterisundhed, ladekapacitet)
- Opbyg kompetencer inden for elbiler - certificeringer og kurser
- Tilpas serviceaftaler til EV-virkeligheden
- Investér i digital kundekommunikation - proaktiv kontakt erstatter passive servicebesøg
CARRUSLiNK understøtter allerede EV-specifikke data, så du er klar til den kommende bilpark fra dag ét.
Kilder: Deloitte, "The Future of Aftersales in a BEV World" (2023); Deloitte E-Mobility Forecast Model