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Hurtigt svar · Leadhåndtering
Hvordan håndterer man leads i bilsalg?
Sidst opdateret:
TL;DR
Leads i bilsalg håndteres ved at samle alle henvendelser ét sted, svare inden 5 minutter automatisk, tildele rette sælger med det samme, score leads efter adfærd og følge op i 30 dage på nye samt 6/12/24 måneder på dem der ikke køber. Et bilspecifikt CRM som CARRUSLiNK eksekverer alle trin.
I praksis betyder det at Bilbasen-leads, hjemmesideformularer, telefon, SMS, mail og Facebook lander på samme kundekort. Sælgeren får push-notifikation på telefonen inden for sekunder, og kunden får et auto-svar med bilens navn og en bookinglink til prøvekørsel.
Det vigtigste enkelt-håndtag er svartid. MIT/Harvard-data viser at sandsynligheden for kontakt falder 80% mellem 5 og 30 minutter. Konv. lead-til-salg stiger typisk 50-100% når svartid optimeres.
Nøglefakta
- Saml alle leadkilder ét sted (Bilbasen, DBA, hjemmeside, telefon, SMS, mail, Facebook)
- Auto-svar inden 5 minutter, 24/7
- Automatisk tildeling baseret på regler (vagt, mærke, geografi, kapacitet)
- Lead-scoring efter adfærd (åbnet tilbud, set bil 3x, byttebil oprettet)
- 30-dages opfølgningsflow på nye leads
- Reaktivering på 6, 12 og 24 måneder på lukkede leads
Se hvordan CARRUSLiNK eksekverer alle 6 trin live på jeres egne kanaler.