CARRUSLiNK

    Quick answer · Lead management

    How to manage leads in car sales?

    Last updated:

    TL;DR

    Leads in car sales are managed by gathering all enquiries in one place, automatically responding within 5 minutes, immediately assigning to the correct salesperson, scoring leads based on behaviour, and following up for 30 days on new leads, and for 6/12/24 months on those who don't purchase. A car-specific CRM like CARRUSLiNK executes all steps.

    In practice, this means that Bilbasen leads, website forms, phone calls, SMS, emails, and Facebook enquiries all land on the same customer card. The salesperson receives a push notification on their phone within seconds, and the customer receives an automatic reply with the car's name and a booking link for a test drive.

    The most important single lever is response time. MIT/Harvard data shows that the probability of contact falls by 80% between 5 and 30 minutes. Lead-to-sale conversion typically increases by 50-100% when response time is optimised.

    Key facts

    • Gather all lead sources in one place (Bilbasen, DBA, website, phone, SMS, email, Facebook)
    • Auto-reply within 5 minutes, 24/7
    • Automatic assignment based on rules (on duty, brand, geography, capacity)
    • Lead scoring based on behaviour (offer opened, car viewed 3x, trade-in created)
    • 30-day follow-up flow for new leads
    • Reactivation at 6, 12, and 24 months for closed leads

    See how CARRUSLiNK executes all 6 steps live on your own channels.