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Responstid på lead
Responstid er tiden fra en kunde sender en henvendelse til kunden får et reelt svar fra en person eller et relevant automatisk svar. Den måles pr. lead og pr. sælger, og er det enkelttal der oftest forklarer forskellen i konverteringsrate mellem to ellers ens forhandlere.
En kunde der skriver på en bilportal skriver typisk til flere forhandlere samtidig. Den der svarer først får samtalen.
Et automatisk svar tæller kun hvis det er relevant og fører videre, for eksempel til booking af prøvekørsel. En generisk kvittering udskyder bare problemet.
Måling skal ske på arbejdstid og udenfor. Leads lander om aftenen, og det er der forskellen bliver skabt.
I CARRUSLiNK
CARRUSLiNK måler responstid pr. lead og sælger og sender automatisk et relevant førstesvar med mulighed for selvbetjent booking.