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Owned demand
Owned demand er den efterspørgsel en bilforhandler selv ejer: kunder i eget kartotek med registreret kundeønske, udløbende leasingaftaler eller servicehistorik der peger på genkøb. Efterspørgslen er kendt, samtykket findes, og kontaktvejen er etableret, i modsætning til købt efterspørgsel fra annonceportaler.
Forskellen på owned demand og portalefterspørgsel er ikke pris alene. Et match i eget kartotek starter med kendt historik, kendt budget og en navngiven sælger. Et portallead starter forfra.
Owned demand erstatter ikke portalerne, som skaber ny efterspørgsel forretningen ikke selv kan nå. Modellen ændrer rækkefølgen: bilen matches internt, før eller samtidig med at den distribueres eksternt.
For at owned demand kan aktiveres, skal ønskerne være strukturerede, daterede og bekræftede. Ellers er der ingen efterspørgsel at matche mod.
I CARRUSLiNK
CARRUSLiNK matcher automatisk nye og returnerede biler mod aktive kundeønsker i kartoteket, før bilen frigives til portalerne.