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Kundeemne
Et kundeemne er en person der endnu ikke har vist konkret købsinteresse, men som matcher forhandlerens målgruppe: en tidligere kunde, en leasingkunde med udløb om et år, eller en ejer af en bil forhandleren gerne vil købe. Et lead er et emne der har rakt ud.
Forskellen på emne og lead er ikke akademisk. Et lead skal besvares inden for minutter, et emne skal bearbejdes over måneder. Blander man de to i samme liste, drukner leadsene i emnerne.
De bedste emner ligger allerede i forhandlerens egne data: leasingaftaler der udløber, serviceaftaler der slutter, biler solgt for tre til fire år siden.
Et emne bliver først værd noget når det har en trigger og en dato. Uden det ender listen som et regneark ingen åbner.
I CARRUSLiNK
CARRUSLiNK adskiller emner fra aktive leads og udløser kontakten på en dato — kontraktudløb, servicebesøg eller ejertid — i stedet for en manuel liste.