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Genkøbsvindue
Et genkøbsvindue er den periode, hvor en eksisterende kunde med rimelig sandsynlighed skifter bil, vurderet ud fra ejertid, kilometerudvikling, servicehistorik og for leasing den aftalte udløbsdato. Vinduet bruges til at prioritere hvilke kunder der kontaktes hvornår, frem for at kontakte hele kartoteket.
For leasing er vinduet kendt på forhånd, fordi udløbsdatoen står i aftalen. For finansierede og kontantkøbte biler er det et estimat, der skal kunne begrundes.
Vinduet er en prioriteringsmekanik, ikke en forudsigelse. Det afgør rækkefølgen på kontakten og hvilket tilbud der er relevant.
Kontakt inden for vinduet kræver et gyldigt markedsføringsgrundlag pr. kunde og kanal, og grundlaget skal kunne dokumenteres.
I CARRUSLiNK
CARRUSLiNK samler ejertid, kilometer, service og aftaleudløb på kundekortet, så genkøbsvinduet bliver en opgave på et tidspunkt frem for en kampagne til alle.