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Genkøb
Genkøb er når en eksisterende kunde køber eller leaser en ny bil hos samme forhandler, typisk i forbindelse med at en leasingkontrakt eller finansieringsaftale udløber. Genkøbet forudsætter kontakt i god tid før udløb, et konkret tilbud på en ny bil og en aftale om den nuværende bil.
Genkøb er den billigste bilhandel en forhandler kan lave. Kunden er kendt, historikken findes, og der er ingen portalomkostning.
Alligevel er det den handel der oftest tabes, fordi den kræver at nogen handler på en dato der ligger tre år efter underskriften.
Den praktiske løsning er at gøre kontraktens udløbsdato til en opgave: første kontakt omkring 90 dage før, tilbud omkring 60 dage, og aftale om tilbagelevering eller indbytning omkring 30 dage.
I CARRUSLiNK
CARRUSLiNK udløser genkøbsflowet automatisk fra kontraktens udløbsdato, så kunden kontaktes før konkurrenten gør det.