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Insights from the car industry
Market analyses, guides and news on CRM, digitalisation, the EV transition and modern car retail.
All articles
CRM or DMS: what are you actually buying?
DMS and CRM sound alike, but solve very different problems. See why dealers often buy the wrong one, where the two systems need to meet, and what a forgotten lead really costs.
The lease journey end to end: 12 points where deals leak money
From credit assessment to repurchase: 12 concrete points in the lease journey where Danish dealers typically lose money, and what to do instead.
The car is sold — but the other five leads are still in the market
When a car sells, the leads on the customers who didn't get it are closed. Here's how an archive of lost leads per car type and a customer wishlist turn lost leads into your next sale.
AI uten kontekst er bare et bedre Google
Alle snakker om AI som et konkurransefortrinn. Men AI er bare så god som konteksten den har, og for de fleste forhandlere ligger den spredt over 5 systemer og i selgernes hoder.
Du jager nye biler, mens dine egne kunder kjører rundt i en innbyttebil
Samme mantra hver morgen: vi trenger skarpere biler, vi trenger leads. I mellomtiden sitter 800 eksisterende kunder med en 3 år gammel bil, og venter på en samtale som aldri kommer.
Den perfekte oppfølgingen: 5 trinn som gjør prøvekjøringer til salg
Åtte av ti forhandlere har det samme problemet: prøvekjøringen går bra, og så hører de aldri fra kunden igjen. Slik endrer du det.
Mersalg av servicekontrakter: DKK 650/md per kunde, hvordan komme i gang
Servicekontrakter er den mest forutsigbare inntektsstrømmen i bilbransjen, og den mest oversett. 3 trinn for å komme i gang denne måneden.
Forhandlerens KPI-er som faktisk betyr noe i 2026
Slutt å måle på inntekt. Her er de 6 KPI-ene som skiller sterke forhandlere fra middelmådige.
Forhandler-CRM-markedet når 7,3 milliarder dollar i 2026, hva det betyr for deg
Det globale bil-CRM-markedet vokser 8,9 % årlig. AI-drevet «lead management» og skyløsninger er de største driverne.
94% av nye privatbiler i Danmark er elektriske. Februar 2026
Denmark sets a world record: 94.4% of all new private cars in February were EVs. What does it mean for dealers?
Ettersalg i en elbilverden: Deloitte forutser en 30–45% nedgang i verkstedinntekter
EV-er endrer grunnleggende ettermarkedsvirksomheten. Vedlikeholdsinntektene faller med opptil 90 %.
AI blir forhandlerens operativsystem i 2026, ikke bare et verktøy
Fra lead-scoring til lageroptimalisering: AI er ikke lenger et tillegg. Det er selve operativsystemet.
Ettermarked 2026: 1,9 mrd. biler, nye trusler og muligheter
1,9 milliarder biler i drift, ADAS-kalibrering og abonnementstjeneste. Aftermarketen transformeres.
Digitalisering av den europeiske bilindustrien: hvor er vi i 2026?
Fragmenterte systemer koster uavhengige forhandlere tid og penger. Nettskyløsninger vokser 8,9 % årlig.
Den komplette veiledningen til digitale serviceavtaler i 2026
Servicekontrakter kan øke dine tilbakevendende inntekter med opptil 30 %. Her er en komplett guide.
Elbil-overgangen: 70 % av alle nye biler er elektriske innen 2040
Fra batterikontroller til programvareoppdateringer. Elbiler skaper helt nye servicekategorier.
Hvorfor et bransjespesifikt CRM slår Salesforce for bilforhandlere
Generiske CRM-systemer feiler i bilbransjen. Bransjespesifikke løsninger gir 15–25 % bedre retention.
Practical guides
Digital showrooms: how to sell cars outside your website
Build shareable showrooms with 3-8 curated cars per customer, campaign and channel, and use opens and clicks as a sales signal. Playbook + pitfalls.
AI reports for car dealers: management numbers in minutes
Five actionable numbers, two cadences and an owner per point. How automatic reports replace four hours of spreadsheets a month.
Archived leads as a sales channel: how to use the archive
Archive lost leads with car type, budget and loss reason, match them automatically against new stock, and prioritise by recency. Incl. GDPR and pitfalls.
How to use customer wishes in your purchasing
Register model, year, mileage, colour, equipment and budget as structured customer-card data, and use the wishlist as a purchasing signal before auction. Playbook + pitfalls.
AI photo optimisation for car dealers
Shoot on mobile, pick a style (White studio or Showroom), save as a new photo. Original always kept. Before/after slider and 8-step playbook.
AI emails for car customers
30 sec AI draft, salesperson reviews and sends, everything logs. 3-5x reply rate vs. generic templates. Comparison vs ChatGPT/Outlook.
Ready to see it in action?
Book a free demo and see how CARRUSLiNK gives you tighter control over leads, sales and service.