Eight out of ten dealers face the same problem: the test drive goes well — and then the customer is never heard from again. It rarely comes down to the car. It comes down to the follow-up.

1. Send a thank-you message the same day — before the customer goes to bed

A personal email or SMS within 4 hours of the test drive. Reference something specific you talked about — "I checked on the tow bar, it's arriving on Friday." Generic messages get deleted.

2. Day 2: send an offer with price breadth

Not "offer ready to sign". Send three configurations: budget, recommended, premium. The customer chooses — you upsell.

Why does price breadth work?

When the customer gets ONE offer, they compare it with the competitor. When they get THREE, they compare it with themselves. Conversion rises 18–32% in dealer A/B tests.

3. Day 4: call — don't write

A 90-second call beats 10 emails. "I'm calling to hear if there's anything in the way?" Short. Concrete. Listen more than you speak.

4. Day 7: send social proof

Another customer who bought the same car. Not a review — a concrete story. "The Hansen family in Kolding picked up an identical one last week — they're thrilled with the cold-weather range."

5. Day 14: final touch — "shall we close it?"

Be direct. "I'm closing the offer tomorrow if we don't have a deal. Shall I hold the car for you?" Fear of loss works harder than the desire to win.

Why the system matters

You can't remember day 4 for 23 customers simultaneously. A system that reminds you to follow up — and keeps the history together — is the difference between 12% and 28% conversion. That's what CARRUSLiNK does.