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CARRUSLiNK vs. Automaster
Automaster er et tungt nordisk DMS bygget for merkeforhandlere – CARRUSLiNK er bygget for uavhengige bilforhandlere som ønsker å drive både salg, serviceavtaler og kundeforhold uten et konsulentprosjekt.
Hva er Automaster?
Automaster (CDK Global / Tietoevry) er et av Nordens største Dealer Management Systemer, primært brukt av merkeforhandlere (Volkswagen, Toyota, Volvo m.fl.) i Sverige, Norge og Finland. Det dekker hele verkstedet, reservedeler, økonomi og OEM-rapportering – men krever implementering, konsulenter og lange kontrakter. For uavhengige bruktbilforhandlere er det både overkill og for tungt.
Automaster – styrker
- Dyp workshop/DMS-funksjonalitet
- Etablert hos store merkeforhandlere i Norden
- OEM-rapportering til bilprodusenter
Automaster – begrensninger
- Dyrt og komplekst å implementere
- Bygget for merkeforhandlere – ikke uavhengige
- Foreldet UX og lange release-sykluser
- Ingen serviceavtaler/gjentakende inntekter ut av boksen
- Krever konsulenter selv for små endringer
Funksjonssammenligning
Vår vurdering
Automaster gir mening for store merkeforhandlere med egen IT-avdeling – enten de sitter i Sverige, Norge, Finland eller Danmark. Hvis du derimot er en uavhengig nordisk bilforhandler som ønsker å selge biler, administrere serviceavtaler og holde kontakt med kundene uten et 6-måneders implementeringsprosjekt, er CARRUSLiNK et langt mer relevant valg – bygget for ditt lokale marked (kjøpsavtaler, moms, portaler) og med naturlig integrasjon til verkstedssystemer.