CARRUSLiNK
    Built for ambitious car dealers

    Customer data, made useful.
    One system. Full context.

    The moment a customer calls in or a new vehicle hits the lot, your salesperson knows exactly who they are, what they've looked at, and the next relevant action. Fewer lost leads. More cars sold to existing customers.

    We're losing too many leadsWe don't follow up with every customerWe advertise cars we could already have soldNobody knows what happened with the customer last timeCustomers tell the same story over and overWe have the data, but we don't use it
    See pricing & content

    Free onboarding · No commitment · Live in under 24 hours

    CARRUSLiNK dashboard with leads, tasks and pipeline

    When a customer calls in

    Your salesperson immediately sees who the customer is, which cars they've viewed, test driven and owned — and what you discussed last time. No 'can you tell me again?'. The customer feels the difference.

    When a new car hits the lot

    The system instantly surfaces the customers who've shown interest in similar cars, test-driven the same model or are nearing replacement. Call the hottest one first.

    AI at the right moment

    AI doesn't write your emails. AI finds the right customers at the right moment — replacement-ready, wishlist matches, mileage deviations — so every outreach is relevant.

    How it all connects

    Three pillars. One business.

    Your business rests on three things: your cars, your customers and your contracts. Today they live in separate systems. CARRUSLiNK unifies them, so data flows freely and you never lose the overview.

    Vehicles

    Data, history & VAT

    Customers

    CRM & sales board

    Contracts

    Service & agreements

    CARRUSLiNK

    One platform - data flows between all three

    This is what each module looks like in practice

    A look into the modules you work with every day - what they solve, and how they are connected.

    Pillar 1. Your cars

    Vehicle management

    You still use spreadsheets to track cars, status and documents.

    It all starts with the cars. CARRUSLiNK gives you a complete overview of your fleet, from purchase and reconditioning to sale. Vehicle data, documents, VAT handling and automatic reminders in one place, so you never miss anything.

    • Vehicle data, history and document management
    • Status flow: In stock → Reconditioning → For sale → Sold
    • VAT handling and registration tax calculation
    • Inspection, insurance and automatic reminders
    app.carruslink.com/biler
    Bilkort i CARRUSLiNK
    Pillar 2. Your customers

    Customer management (CRM)

    You forget to follow up, and the customer buys from the competitor.

    Cars are sold to people. CARRUSLiNK gathers everything about your customers in one place, contact history, active contracts, vehicles and follow-ups. With the kanban sales board you see exactly where each deal stands, and automatic follow-up ensures no one falls through the cracks.

    • 360° customer overview with full contact history
    • Kanban sales board: Inquiry → Offer → Closed
    • Automatic follow-up and prioritisation
    • Segmentation and targeted communication
    app.carruslink.com/crm
    Kundekort med fuld historik
    Pillar 3. Your contracts

    Contract management

    You sell the car and hope the customer comes back. They rarely do.

    This is where the magic happens. Contract management ties cars and customers together with service contracts, agreements and subscriptions. Digital signing, automatic invoicing and proactive renewals, so every car sale becomes the start of a long customer relationship, not the end.

    • Service contracts, agreements and subscriptions
    • Digital signing and automatic renewal
    • Automatic invoicing and payment handling
    • Proactive reminders on expiry
    app.carruslink.com/aftaler
    Kontrakt klar til underskrift

    The rest of the engine

    Four more modules that tie everything together

    Unified email in one inbox

    Email & communication

    Unified email center. Stay in touch with your customers directly from the platform, with full history and templates.

    • Shared email inbox for the whole team
    • Templates for fast replies and campaigns
    • Automated emails on status changes

    The system watches for you

    Automatic monitoring

    Automatic alerts and opportunities you'd otherwise miss, mileage deviations, upsell and contract renewals. The system works for you while you sleep.

    • Mileage deviation alerts per vehicle
    • Upsell opportunities found automatically
    • Reminders as contracts approach expiry

    KPIs and insight in real time

    Dashboard & reporting

    Live dashboard with the key metrics: cars, contracts, revenue and open deals, all in real time, no manual reports.

    • KPI cards: Vehicles, Active contracts, Revenue, Deals
    • Trend graphs and historical data
    • Export to Excel and PDF

    Your data, your rules

    Open APIs & webhooks

    CARRUSLiNK has open, documented APIs and real-time webhooks. Pull vehicles, customers, leads and contracts into your BI tool, accounting or own automation, or build entirely new flows on top.

    • Documented REST API with versioning
    • Real-time webhooks on leads, contracts and mileage
    • API keys per dealer with rate limits

    And there's more

    Additional features that make your everyday easier.

    Calendar

    Plan test drives, customer meetings and follow-ups

    Deals

    Track every deal from offer to signature

    Vehicle match

    Match customer wishes to cars in your inventory automatically

    Trade-in

    Handle trade-ins as part of the sales flow

    AI-genererede rapporter

    Beskriv rapporten i almindeligt sprog - AI bygger den ud af egne data og opdaterer den selv

    One customer - the entire journey

    From lead to customer for life

    This is what a complete customer journey looks like in CARRUSLiNK - without switching systems along the way.

    01

    Enquiry Received

    Leads from Bilbasen, website, or phone automatically land on the sales board - assigned to a salesperson.

    02

    Bil matches til kunde

    The system suggests cars from stock that match customer preferences - or flags a trade-in.

    03

    Offer & Contract

    Sales agreement and purchase contract are generated with vehicle, customer, and VAT data. Digital signing.

    04

    Service Agreement Added

    Choose type, set price - the customer receives the agreement. Invoicing is automated.

    05

    Repurchase & Upsell

    Reminders for mileage deviation, agreement expiry, and the 3-year mark - so you contact the customer before the competition.

    Built for your entire team

    The value should reside within the business, not on your salesperson's phone.

    When a strong salesperson leaves, customer relationships often leave with them. Customer data, history, and ongoing dialogues should belong to the business.

    • The entire customer base gathered in one place, regardless of who is at the wheel
    • Aftersales revenue and repurchase rate as fixed KPIs, not guesswork
    • Bottom line per car sold including service and repurchase, not just the profit at signing
    • Forudsigelig pipeline du kan vise bank og bestyrelse uden at lave rapporter selv

    From car sale to customer business

    Most dealers sell a car and hope the customer comes back. With CARRUSLiNK you build a system that actively retains customers and creates recurring revenue.

    1

    Get a grip on your customers

    Unified customer overview with 360° history. You know exactly who they are and when to contact them.

    2

    Sell service contracts in 2 minutes

    Pick a type, set the price, the system handles invoicing and renewal automatically.

    3

    Retain revenue automatically

    Proactive reminders and auto-renewal ensure you never lose a customer.

    4

    Find new opportunities

    Automatic monitoring finds upsell, mileage deviations and contract renewals.

    5

    Match kundeønsker mod lageret

    Model, årgang, km, farve og prisramme registreres på kundekortet. Bilkortet viser 'matcher 1 kundeønske', og opgaven oprettes med ét klik.

    A car sells once.
    A service contract pays every month.

    50 active service contracts at DKK 650/mo = DKK 32,500 in fixed monthly revenue. CARRUSLiNK makes it a natural part of every car sale.

    <2 min

    Create a service contract

    Auto

    Invoicing & renewal

    0

    Customers lost to forgetfulness

    ∞

    Scalability

    CARRUSLiNK vs. your current setup

    See why one system beats 2–4 separate tools, every single time.

    Feature
    CARRUSLiNK
    Other solutions
    Inventory & vehicle management
    Native
    Separate system
    Customer overview & sales board
    Included
    Third-party solution
    Email & communication
    Shared inbox
    Private inbox
    Contracts & subscription
    Digital signing
    Spreadsheet
    Automatic monitoring
    Real time
    Doesn't exist
    Dashboard & reporting
    Live KPIs
    Manual reporting
    Calendar & planning
    Built-in
    Google Calendar
    Automatic car match
    AI-based
    Doesn't exist
    Automatic renewal
    Automatic
    Manual follow-up
    Built for the car industry
    100%
    Generic
    Integrations

    Connect your entire ecosystem

    CARRUSLiNK integrates with the systems you already use, and we keep adding more.

    Open APIs and webhooks, so you can pull data into your own tools, or build on top of CARRUSLiNK.

    Live now· one integrated circuit · two-way sync

    CARRUSLiNK
    CARRUSLiNK
    DMR (Motorregistret)
    DMR
    Bilinfo
    Bilinfo
    MitID
    MitID
    Synsbasen
    Synsbasen
    e-conomic
    e-conomic
    Google Workspace
    Google

    The first dealers are live

    CARRUSLiNK is running at the first Danish dealers with concrete results on leads, sales and service follow-up. Real testimonials are coming on a rolling basis - book a demo and see for yourself.

    GDPR-compliant
    EU hosting
    Quick start
    No lock-in

    See for yourself -
    in 30 minutes.

    30 minute demo, and you'll see how vehicle, customer and contract management connect in CARRUSLiNK.

    30 min · No commitment · Free