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Owned demand
Owned demand is the demand a car dealer already owns: customers in its own base with a registered wish, expiring leasing contracts, or service history pointing to a replacement purchase. The demand is known, consent exists and the contact route is established — unlike bought demand from listing portals.
The difference between owned demand and portal demand is not price alone. A match inside your own base starts with known history, a known budget and a named salesperson. A portal lead starts from zero.
Owned demand does not replace the portals, which create demand the dealership cannot reach itself. The model changes the sequence: the car is matched internally before, or alongside, external distribution.
Activating owned demand requires wishes that are structured, dated and confirmed. Otherwise there is no demand to match against.
In CARRUSLiNK
CARRUSLiNK automatically matches new and returned cars against active customer wishes in the base before the car is released to the portals.