CARRUSLiNK
    Glossary

    Bilinfo

    Bilinfo is the professional platform Danish dealers use to list cars on Bilbasen and receive enquiries from it. Bilinfo handles advertising and stock presentation towards the portal, but it is not a CRM: it covers neither leads from other sources, nor test drives, sales contracts or digital signing.

    Bilinfo does the advertising job well, and for many dealers it is therefore the system the cars live in. That is also why it is often mistaken for a business system.

    The boundary is worth knowing: leads arriving by phone, website, email or a showroom visit do not exist in Bilinfo, so overall conversion cannot be measured there.

    Bilinfo and a CRM are not mutually exclusive. The normal setup is Bilinfo as the advertising channel and a CRM as the place where all leads, contracts and customers come together.

    In CARRUSLiNK

    CARRUSLiNK integrates with Bilinfo: cars up, leads down, and the rest of the journey — test drive, sales contract and digital signature — lives in CARRUSLiNK.