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Bilbasen
Bilbasen is Denmark's largest car portal and the channel where most Danish used-car buyers search. Dealers advertise through Bilinfo, the professional listing and administration platform behind the portal. Bilbasen delivers leads, but it is an advertising channel, not a business system.
For most Danish dealers Bilbasen accounts for a large share of incoming leads. That makes the channel central, but also expensive, so conversion per lead matters more than volume.
Leads arrive as emails or via API. If they only live in an inbox, neither response time nor conversion can be measured, and the subscription cannot be evaluated.
The most valuable optimisation is not more listings but faster replies. The buyer typically wrote to several dealers the same evening.
In CARRUSLiNK
CARRUSLiNK pulls Bilbasen leads in automatically via Bilinfo and measures response time and conversion per channel.