CARRUSLiNK
    Glossary

    AI ad copy

    AI ad copy is a vehicle listing description generated automatically from the car's own data: model, year, mileage, equipment, history and price. The salesperson edits and approves the text before publishing, so every listing reaches the same level of detail regardless of who created the car.

    Listing texts are usually written by whoever is busiest, late in the day. The result is three lines on some cars and twenty on others, and therefore random listing quality across the stock.

    AI-generated copy starts from the car's actual data instead of an empty field. The salesperson's job becomes editing and adding what the AI cannot know, not writing from scratch.

    Quality depends on the data. If the equipment list is incomplete, so is the text, which ties ad copy directly to inventory data quality.

    In CARRUSLiNK

    CARRUSLiNK generates the ad copy from the car's data on the stock record, and the salesperson approves it before it goes out to the portals.

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    Related terms

    Sales contract (slutseddel)Test driveLead