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The car industry deserves better tools
A Danish team with one mission: to give the country's independent car dealerships the digital tools they deserve.
Our mission
The automotive industry is facing its biggest transformation in generations. The customer journey has changed forever: customers start their buying process online, expect fast digital communication, and demand a transparent experience. Simultaneously, the electric vehicle transition is surging forward, forcing dealers to rethink everything from workshop operations to customer relations.
We saw that the industry lacked a partner focused on the dealer. Not a closed system, not a new silo, but a team player who understands daily challenges, speaks the industry's language, and builds tools that create real value. CARRUSLiNK is founded on the belief that car dealerships deserve better technology, whether they are independent or authorized.
CARRUSLiNK is a CRM built specifically for Danish car dealerships. From the first lead to resale, emails, calls, quotes, contracts, and service agreements are gathered on the same customer card. The system tracks deadlines, sends automatic reminders, and gives the salesperson a complete overview before the next conversation. Daily goals: less administration, fewer lost leads, and more service agreements per car sold.
Become one of the first dealers
The first Danish dealers are already live on CARRUSLiNK. We still take a handful of new partners in with priority onboarding, a direct line to the team and a fixed low price as an early customer.
- Priority onboarding with the team
- Fixed low price as an early customer
- Direct influence on features
- Personal support in everyday work
Why are we called CARRUSLiNK?
The vehicle. The mobility. The car.
People. Data. Relationships.
Carrus is Latin for vehicle. Link is the connection. CARRUSLiNK is the bridge between the car and the person — not another CRM, but the connection that makes the whole business work as one organisation.
Read the full storyOur values
Four principles that drive everything we build.
Focused
We build one product for one market - and we do it exceptionally well.
Transparent
No hidden costs, no lock-in. Honesty in everything we do.
Customer-centred
Everything starts with the dealer's needs. We only build features that create real value.
Danish DNA
Built for the Danish market with local knowledge and proximity to the industry.
The team behind CARRUSLiNK
People with a passion for the car industry and technology.
