CARRUSLiNK

    From lead to repurchase

    How you close the loop — without losing the customer.

    Most car dealers use four systems to capture a lead — and zero systems to keep the customer after delivery. CARRUSLiNK ties lead, sale, service and repurchase together in one closed loop, so every customer you deliver to becomes your next car sale.

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    The four steps

    The loop consists of four steps that connect.

    No new process. No new role. Just the same four steps your business already runs — connected so data flows, and the next step happens on its own.

    01 — Lead

    Every lead lands in the same place

    Bilbasen, Finn, the website, chat, calls, email. Into CARRUSLiNK with source, car and timestamp — not buried in an Outlook folder.

    02 — Sale

    The salesperson gets a next step, not a to-do list

    Pipeline with fixed follow-up times. Auto-SMS when the test drive is booked. Offer, trade-in and contract on the phone — without logging into four systems.

    03 — Service

    The customer stays in the loop after delivery

    Service contract, tyre hotel, MOT and next service live on the customer card. The workshop logs visits, and CARRUSLiNK knows when the car is ready for repurchase.

    04 — Repurchase

    The next car is sold to a customer you already have

    When the customer is 80% through the lease period, or the car hits a certain mileage, CARRUSLiNK triggers a trade-in conversation automatically. The salesperson who spoke to the customer earliest gets the lead.

    Why the loop leaks today

    Three places the customer drops out.

    Lead forgotten

    44% of leads to car dealers are never followed up. Not because the salesperson is lazy — because there is no single place to see them.

    The customer disappears after delivery

    Once the car is delivered, the customer slips out of the sales system and into the workshop — with no bridge back. The next car becomes a cold lead.

    Service and sales do not talk to each other

    The workshop knows the car is due to be replaced. The salesperson does not know the customer was just in. The repurchase happens at a competitor.

    Concrete example

    36 months with one customer.

    Here is what it looks like in practice from delivery to repurchase. Every step happens automatically — the salesperson is only pulled in when the customer is ready.

    1. Day 0Delivery

      The car is delivered. CARRUSLiNK automatically creates a service contract, tyre hotel agreement and a calendar reminder for the first service.

    2. Day 7Onboarding SMS

      The customer gets a short SMS: 'Thanks for the deal. Here is your contact + link to your service contract.' Open rate ~95%.

    3. Month 11Service reminder

      Auto-SMS and email about service. The workshop books it. The visit is logged on the customer card — the salesperson can see it.

    4. Month 30Trade-in trigger

      The car hits 80% of the lease or a mileage you define. CARRUSLiNK creates a lead on the original salesperson with the trade-in valuation ready.

    5. Month 36New deal

      The customer buys car number two from you instead of going to Bilbasen and comparing with three other dealers.

    +15-20%

    higher repurchase rate over 18 months

    0

    manual reminders per week

    <24t

    until you are live and running

    FAQ

    Questions we often receive.

    Ready to close the loop?

    30 minutes. We walk through your own numbers: how many leads you get, what repurchase rate you hit today — and how big the gap is.

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