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    Google Workspace
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    Google Workspace integration

    Emails up. Calendar down. Customer at the center.

    Connect Gmail and Google Calendar with CARRUSLiNK. Every email, every appointment, and every contact is automatically linked to the correct customer — so salespeople, detailing, and workshop always work on the same history.

    See how the flow works
    < 30 sec
    from Gmail thread to customer card in CARRUSLiNK
    100%
    of deals synchronized both ways
    4–6 h
    saved per week on email clutter and double booking
    0
    Lost leads when a salesperson is out sick

    Live in 15 minutes

    You don't need an IT department — we set it up for you

    1

    Book demo (30 min.)

    We show you the system with your own data so you can see it work.

    2

    We get the keys

    You sign in with Google once and approve access — we test the connection and you're live.

    3

    Ready the same day

    We turn on the integration, test it and you're live.

    No setup feeNo lock-inWe do the work

    Two-way sync that eliminates switching between tabs.

    Google Workspace is where your sales team lives day-to-day. CARRUSLiNK integrates Gmail, Calendar, and Contacts, so all customer communication is gathered in one place — without your salesperson having to change habits.

    Emails up — Gmail on the customer card

    Every email to or from a customer is automatically displayed in the thread on the customer card. You can reply directly from CARRUSLiNK, and the reply will go into the customer's normal Gmail thread. Attachments are archived with the case.

    • All Gmail threads with the customer are gathered on the card
    • Send email from CARRUSLiNK — the customer sees a Gmail sender
    • Search across threads, salesperson, and vehicle.
    • OAuth via Google — no passwords are ever stored

    Calendar down — test drives and appointments

    Appointments booked in CARRUSLiNK are directly added to Google Calendar. When the salesperson accepts a meeting invitation in Gmail, a follow-up is automatically created for the correct deal — without manual creation.

    • Test drives and deliveries in Google Calendar
    • Status and participants synchronized both ways
    • Contacts kept updated in both systems
    • Conflict detection for double booking
    How it works

    From first email to signed deal

    The entire communication flow — without the salesperson having to leave Gmail or log in to three different places.

    Steps. 1

    Lead writes via Gmail

    The email hits your sales inbox. CARRUSLiNK reads the sender, matches by email or phone, and creates or updates the customer.

    Steps. 2

    Auto-match to customer and car

    If the email concerns a specific advertisement, the thread is directly linked to the vehicle. The salesperson sees the entire history in one view.

    Steps. 3

    Appointment booked in Calendar

    Salesperson sends a Calendar invitation. CARRUSLiNK recognizes it, creates a test drive in the pipeline, and sends an SMS confirmation to the customer.

    Steps. 4

    Reminder the day before

    Automatic Gmail and SMS to the customer — from the correct salesperson name. The salesperson receives their Calendar notification as usual.

    Steps. 5

    Follow-up after test drive

    If a deal doesn't close, CARRUSLiNK sends a personalized Gmail after 3 and 14 days; set up once, runs forever.

    Steps. 6

    Measurement by salesperson and channel

    See response times, email volume, and conversion rate per salesperson — linked to contracts and gross profit.

    Daily operations before and after Google integration

    Most dealers use Gmail as an archive and something on a yellow sticky note as a CRM. This results in lost threads, forgotten follow-ups, and 'who-emailed-whom' roulette in the shared inbox.

    Before integration

    • Salespeople respond in their individual Gmail accounts — no one sees each other's threads.
    • Calendar appointments stand loose without linking to deal or car
    • During illness and holidays, customer emails are left unassigned.
    • Contacts are maintained in both Google and a separate spreadsheet
    • Manual creation of follow-up emails — or none at all
    • No consolidated report on response times or lost leads

    After integration

    • The customer's entire Gmail thread is displayed on the customer card — regardless of who replied
    • Calendar appointments are automatically linked to customer, car, and deal
    • Seamless handover: everything is immediately visible to the backup salesperson.
    • Contacts synchronized both ways — one truth
    • Auto-replies, follow-ups, and reminders sent from actual salesperson emails
    • Dashboard with response time, email volume, and deal conversion per salesperson
    Detaljerne

    How dealers use Google Workspace with CARRUSLiNK in practice

    Almost all modern dealerships use Google Workspace — Gmail for customer dialogue, Calendar for appointments, Drive for images and documents, Contacts for the customer database. The problem isn't the tools — the problem is that none of it communicates with your CRM or inventory system. The result is that the most important sales data, the email thread with the customer, lives in isolation in each salesperson's inbox.

    The CARRUSLiNK integration changes this by connecting Workspace into the CRM in a way that doesn't require the salesperson to change anything in their daily routine. Gmail is used as Gmail. Calendar is used as Calendar. But every email and every appointment automatically enriches the customer card — so management, prep, accounting, and support can suddenly see the entire history without having to ask the salesperson to forward anything.

    Gmail on the customer card — without losing private emails

    The integration is built on Google's official OAuth flow and Gmail API. You grant CARRUSLiNK access only to threads relevant to customers — private emails and internal emails remain private. We match email addresses, phone numbers, and names against the CARRUSLiNK database, and only matched threads are displayed on the customer card.

    The salesperson can reply directly from CARRUSLiNK, and the reply is sent via Gmail with the salesperson's normal signature and sender address. The customer sees no difference. For management and colleagues, it provides a full overview: who wrote what, when, and what was the context surrounding the vehicle.

    Calendar sync covering test drives, delivery, and workshop

    When CARRUSLiNK books a test drive, it is created in the salesperson's Google Calendar with the customer's contact information, car details, and a link back to the deal. If the salesperson moves the appointment in Calendar, CARRUSLiNK automatically updates — and a new confirmation SMS is sent to the customer without manual effort.

    The same applies to delivery agreements, trade-in valuations, and workshop bookings. Calendar is the salesperson's and service manager's “single pane of glass” — CARRUSLiNK feeds all relevant information into it and keeps it updated.

    Contacts always synchronized — also on mobile

    When you create a new customer in CARRUSLiNK, the contact appears on your Google Pixel or iPhone (via Google Contacts) within minutes. When the customer calls, the salesperson sees the name and can look them up in CARRUSLiNK immediately. When contact info is updated in Workspace, it is also updated in CARRUSLiNK.

    This means that the classic "who's calling" situation disappears — even for salespeople who don't have CARRUSLiNK open on their phone 24/7.

    Security, GDPR, and control

    The integration runs on Google's official Workspace API and is approved after Google's security review. We never store your Gmail passwords. Access can be revoked at any time from your Google admin console, and you can set access rules per salesperson or per department.

    Data is processed in the EU and is covered by CARRUSLiNK's data processing agreement. Logs and audit trails document which emails have been read by the system — so both the DPO and the auditor have control over it.

    Onboarding in under an hour

    Setup is done via Google admin login. You select which mailboxes and calendars to connect, and the integration is live within an hour. We optionally import historical threads (typically 90 days back) so the customer card isn't empty from day one.

    You don't need an IT consultant. Most dealers complete it in an afternoon with our onboarding team via screen sharing.

    Frequently asked questions

    Everything dealers typically ask about before enabling the integration.

    01.Does CARRUSLiNK read all my emails?

    No. The integration filters by matching customers. Private and internal emails without a customer match are not shown on any customer card.

    02.What happens if a salesperson leaves the company?

    You revoke the salesperson's Workspace access as normal. Threads and agreements remain on the customer card in CARRUSLiNK, so the new salesperson can take over without loss of history.

    03.Does it work with shared/delegated inboxes?

    Yes. We support shared sales and service mailboxes, where multiple salespersons reply from the same address.

    04.Does CARRUSLiNK send emails from my Gmail or through its own system?

    Email replies go through your Gmail with your sender, signature, and spam reputation. Automated flows (e.g., duty reminders) can be sent either via Gmail or our transactional email engine.

    05.Does this affect the Workspace license price?

    No. You use your existing Workspace licenses. CARRUSLiNK comes on top — no extra Google license.

    06.Can I choose which calendars are synchronized?

    Yes, per salesperson and per calendar. For example, you can exclude your personal calendar and only allow the sales calendar to synchronize.

    07.What about Google Drive — can I save documents to the case?

    Drive integration is part of the roadmap. Today, we automatically archive attachments from Gmail on the customer card.

    08.What does it cost?

    The Google Workspace integration is included in the CARRUSLiNK subscription at a tiered price from 2,299 DKK/month based on fleet size. Workspace licenses are paid separately to Google.

    Related reading

    Ready to gather Gmail, Calendar, and CRM in one place?

    Book a 30-minute demo. We'll show you what your sales email and calendar look like in CARRUSLiNK — with your own data.

    See all integrations

    Google Workspace licenses are paid separately to Google. The integration is included in CARRUSLiNK.