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    Annoncering og bilportalerLive

    DBA-integration

    Biler op. Leads ned. Helt automatisk.

    DBA is one of Denmark's most visited marketplaces for used cars. CARRUSLiNK publishes your stock to DBA via our official Bilinfo integration — so you maintain the car in one place, and DBA enquiries land structurally in the pipeline.

    See how the flow works
    < 5 min
    from change in CARRUSLiNK to updated DBA ad
    100%
    of DBA leads into the pipeline — no email roulette
    4–8 t
    saved per week on manual DBA maintenance
    0
    solgte biler liggende på DBA efter handel

    Live in 15 minutes

    You don't need an IT department — we set it up for you

    1

    Book demo (30 min.)

    We show you the system with your own data so you can see it work.

    2

    We get the keys

    DBA publication occurs via your existing DBA car package and our official Bilinfo integration. You don't need to contact DBA — we retrieve the keys, map the fields, and test a publication on one of your own cars.

    3

    Ready the same day

    We turn on the integration, test it and you're live.

    No setup feeNo lock-inWe do the work

    Hvorfor DBA-integrationen sker via Bilinfo

    Bilinfo is the official distribution system that the vast majority of Danish dealers use to send cars to DBA. Instead of building a parallel DBA connection, we have connected to the path the industry already uses. This means faster onboarding, fewer errors, and full compatibility with your existing DBA agreement.

    Biler op — fra CARRUSLiNK til DBA

    Every car in CARRUSLiNK is published to DBA with the full package. If you change anything — price, image, status — the DBA ad is automatically updated.

    • Price and equipment changes are pushed automatically
    • Images are retrieved in full resolution and order
    • Sync every time status, price, or fields change
    • Officiel teknisk vej via Bilinfo — stabilt og supporteret

    Leads ned — fra DBA til CRM

    Every DBA enquiry automatically lands in the pipeline with source, car association, and auto-assignment to the correct salesperson.

    • Alle DBA-henvendelser samles i CRM-pipelinen
    • Auto-assignment to salesperson, department, or vehicle manager
    • Customer receives SMS/email response within seconds
    • Timestamp + SLA measurement per lead and per salesperson.
    How it works

    Fra oprettet bil til live DBA-annonce

    Manuelle copy-paste-annoncer, glemte prisopdateringer og solgte biler online erstattes af ét automatisk flow.

    Steps. 1

    Vehicle created in CARRUSLiNK

    Master data, images, features, and price are registered in one place. Fields are validated against DBA's requirements, so no ad is rejected.

    Steps. 2

    Auto-mapping til DBA

    Our engine matches make, model, variant, and equipment to DBA's taxonomy via the Bilinfo feed.

    Steps. 3

    Ad goes live

    The car is online on DBA within minutes. Change the price, and the price is updated. Mark as sold, and the ad disappears.

    Steps. 4

    Leads lander i CRM

    Every enquiry from DBA lands as a lead with car association, source tag, and timestamp — ready for follow-up.

    Steps. 5

    Auto-respons til kunden

    The customer receives a personal SMS or email within seconds. The salesperson receives a notification.

    Steps. 6

    Measurement per portal

    See exactly what DBA delivers in terms of leads, test drives, and contracts — compared to Bilbasen and Bilinfo.

    Everyday life before and after DBA integration

    DBA is a strong lead source, but also the portal where stock errors and forgotten sold cars typically cost the most trust — because buyers often contact several ads simultaneously.

    Before integration

    • DBA listings are created by hand with copy-paste
    • Photos are uploaded one at a time
    • Sold cars forgotten on DBA for weeks
    • Leads arrive as uncoordinated emails
    • Salesperson reacts the next day — customer has contacted a competitor
    • No consolidated data on what DBA actually delivers

    After integration

    • One place to create the car — CARRUSLiNK pushes to DBA automatically
    • Price change updated on DBA within minutes
    • Sold status removes the ad immediately
    • Leads are structured on the pipeline with vehicle attribution
    • Customer receives a response within seconds via SMS/email
    • Ready ROI report per portal, per brand, and per salesperson
    Detaljerne

    How the DBA integration works in CARRUSLiNK

    DBA is one of Denmark's most visited marketplaces, and the car section consistently delivers leads to dealers nationwide — especially in the mid-range and price-conscious segments. The question isn't whether you should be on DBA — it's how smoothly stock can be maintained and how quickly your salespeople respond to inquiries.

    CARRUSLiNK delivers DBA publishing through our official Bilinfo integration. This is the technical route most Danish dealers use for DBA. You get all of DBA's features — without us needing to build or maintain a separate connection.

    Hvorfor vi distribuerer via Bilinfo

    Bilinfo is the industry's distribution hub. When your stock is correctly entered into the Bilinfo feed, it can be published to DBA, Bilbasen, AutoUncle, Mobile.de, and your own website from one place. This is the route most established Danish dealers use for DBA, and we have chosen to connect to it rather than build a parallel technical connection.

    In practice, we see that many new CARRUSLiNK dealers come via DBA — because they have problems with stock not updating, or leads gathering dust in a shared inbox. Therefore, we have made the DBA integration a first-class product in CARRUSLiNK, even though it's technically delivered through the Bilinfo feed.

    Ét lager, mange portaler

    With CARRUSLiNK, you create the vehicle in one place. Master data, equipment, images, and prices are entered once and published to the portals you use — DBA, Bilbasen, your own website, and potentially international portals.

    This removes the classic source of error where a price changes on DBA but not in the stock system, or where a sold car remains online, costing you both trust and lead quality.

    Quick response — the most important thing on DBA

    DBA buyers typically contact several ads simultaneously. The first one to respond often wins the conversation — and thus the deal. CARRUSLiNK automatically creates each DBA lead in the pipeline, assigns it to the correct salesperson, and sends an auto-reply within seconds.

    It's not a nice-to-have. Dealers who measure first response time on DBA consistently see higher conversion when responses are under 5 minutes — and this is precisely what CARRUSLiNK automates.

    Per-portal-statistik og ROI

    When DBA, Bilbasen, and Bilinfo deliver leads through the same system, for the first time you can honestly measure ROI: what does a DBA lead cost, what is the conversion rate, and which car types perform best on DBA?

    This provides a basis for deciding how many DBA packages should actually be purchased — and which cars should receive extra exposure.

    Frequently asked questions

    Everything dealers typically ask about before enabling the integration.

    01.Er DBA-integrationen reelt live?

    Yes. DBA publishing is live today via our official Bilinfo integration. CARRUSLiNK dealers use DBA as a lead source through the system.

    02.Why does it happen via Bilinfo and not directly?

    Bilinfo is the official distribution system used by most Danish dealers for DBA. By connecting to the Bilinfo feed, you get a stable, supported, and industry-validated pathway — without us needing to build a parallel technical connection.

    03.Should we keep our DBA car package?

    Yes. The DBA car package itself is still paid directly to DBA — CARRUSLiNK handles publishing and lead reception, not the portal licence itself.

    04.How long does setup take?

    Typically under 30 minutes technical setup. We retrieve existing cars, map fields, check images, and run a test publication. Most dealers are operational within the same day.

    05.What happens to cars we already have on DBA?

    We import them into CARRUSLiNK the first time, so you don't have to re-enter them. After this, CARRUSLiNK is the source — all changes are pushed to DBA via the Bilinfo feed.

    06.Hvordan kommer leads fra DBA ind?

    Each inquiry from DBA automatically lands as a lead in the CRM pipeline with vehicle association, salesperson assignment, and an auto-reply within seconds.

    07.What does the integration cost?

    The DBA integration is included in the CARRUSLiNK subscription at a tiered price from 2,299 DKK/month depending on fleet size. The DBA car package and Bilinfo licence are paid separately to the respective parties.

    08.Can we run DBA, Bilbasen, and Bilinfo simultaneously?

    Yes. CARRUSLiNK is the single source — you can publish the same stock to multiple portals and see per-portal statistics on where leads and views truly originate.

    Related reading

    Klar til at vedligeholde DBA-lageret ét sted?

    Book a 30-minute demo. We'll show how a car in CARRUSLiNK goes live on DBA, and how a DBA lead flows through the pipeline with auto-replies and assignment.

    See all integrations

    DBA-integrationen leveres via Bilinfo-feedet og er inkluderet i CARRUSLiNK. DBA-bilpakken og Bilinfo-licensen betales separat.