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    Annoncering og bilportalerLive

    Bilbasen-integration

    Biler op. Leads ned. Helt automatisk.

    Bilbasen is Denmark's largest car portal — and the most important lead source for the vast majority of dealers. CARRUSLiNK publishes your inventory to Bilbasen via our official Bilinfo integration, so you maintain the car in one place and capture all enquiries structured in the pipeline.

    See how the flow works
    < 5 min
    from change in CARRUSLiNK to updated Bilbasen ad
    100%
    of Bilbasen leads into CRM — no email roulette
    6–10 h
    saved per week on manual inventory maintenance
    0
    solgte biler liggende på Bilbasen efter handel

    Live in 15 minutes

    You don't need an IT department — we set it up for you

    1

    Book demo (30 min.)

    We show you the system with your own data so you can see it work.

    2

    We get the keys

    Bilbasen publishing happens via your existing Bilbasen subscription and our official Bilinfo integration. You do not need to contact Bilbasen — we retrieve the keys, map the fields and test a publication on one of your own cars.

    3

    Ready the same day

    We turn on the integration, test it and you're live.

    No setup feeNo lock-inWe do the work

    Hvorfor Bilbasen-integrationen sker via Bilinfo

    Bilinfo is the official distribution system that most Danish dealers use to supply cars to Bilbasen. Instead of building a separate Bilbasen connection, we have chosen to connect to the system that the industry has already validated. This means faster onboarding, fewer errors, and full compatibility with your existing Bilbasen agreement.

    Biler op — fra CARRUSLiNK til Bilbasen

    Every car in CARRUSLiNK is published to Bilbasen with a full package. If you change anything — even a single image — the Bilbasen ad is automatically updated.

    • Price and equipment changes are pushed automatically
    • Images are retrieved in full resolution and order
    • Sync every time status, price, or fields change
    • Officiel teknisk vej via Bilinfo — stabilt og supporteret

    Leads ned — fra Bilbasen til CRM

    Every enquiry from Bilbasen automatically lands in the pipeline with source, vehicle association, and auto-assignment to the right salesperson.

    • Alle Bilbasen-henvendelser samles i CRM-pipelinen
    • Auto-assignment to salesperson, department, or vehicle manager
    • Customer receives SMS/email response within seconds
    • Timestamp + SLA measurement per lead and per salesperson.
    How it works

    Fra oprettet bil til live Bilbasen-annonce

    Den klassiske arbejdsgang med dobbeltindtastning, manuelle prisopdateringer og spredte leads erstattes af ét flow.

    Steps. 1

    Vehicle created in CARRUSLiNK

    Master data, images, equipment, and price are recorded in one place. The fields have been tested against Bilbasen's requirements, so no ad is rejected.

    Steps. 2

    Auto-mapping til Bilbasen

    Our engine matches make, model, variant, and equipment to Bilbasen's taxonomy via the Bilinfo feed. You don’t need to know what a 'model variant ID' is.

    Steps. 3

    Ad goes live

    The car is online on Bilbasen within minutes. Change the price, and the price is updated. Mark as sold, and the ad disappears.

    Steps. 4

    Leads lander i CRM

    Every enquiry from Bilbasen lands as a lead with car association, source tag, and timestamp — ready for follow-up.

    Steps. 5

    Auto-respons til kunden

    Customer receives a personalized SMS or email within seconds. The salesperson receives a notification. No lead is left overnight.

    Steps. 6

    Measurement per portal

    See exactly how many leads, test drives, and contracts Bilbasen actually delivers — and what the ROI is per car and per month.

    Daily life before and after Bilbasen integration

    Bilbasen is the portal that generates the most enquiries — and it is also the portal that costs the most if inventory is out of sync, or enquiries are left gathering dust.

    Before integration

    • Samme bil oprettes i lagersystem, Bilbasen og evt. egen hjemmeside
    • Price changes must be manually updated in several places
    • Sold cars are forgotten on Bilbasen — customers call about 'offers' that don't exist
    • Leads arrive as emails, which no one coordinates
    • Salesperson only responds the next day — the customer has moved on.
    • No consolidated data on what Bilbasen actually delivers

    After integration

    • One place to create the car — CARRUSLiNK pushes to Bilbasen automatically
    • Price change is updated on Bilbasen within minutes
    • Sold status removes the ad immediately
    • Leads are structured on the pipeline with vehicle attribution
    • Customer receives a response within seconds via SMS/email
    • Ready ROI report per portal, per brand, and per salesperson
    Detaljerne

    How the Bilbasen integration in CARRUSLiNK works

    Bilbasen is Denmark's largest car portal and the primary lead source for the vast majority of dealers. The question is not whether you should be on Bilbasen — it's about how seamlessly inventory can be maintained, and how quickly your salespeople respond when a customer reaches out.

    CARRUSLiNK delivers Bilbasen publishing via our official Bilinfo integration, which is the technical route most Danish dealers already use to get cars on Bilbasen. This means you get all of Bilbasen's features — without us needing to build or maintain a separate connection.

    Hvorfor vi distribuerer via Bilinfo

    Bilinfo is the official Danish-built distribution system that functions as the industry's inventory hub. When your inventory is correctly placed in the Bilinfo feed, it can be published to Bilbasen, DBA, AutoUncle, Mobile.de, and your own website from one place. We have chosen to connect to the system that the industry has already validated, rather than building a parallel integration.

    In practice, we see that a large number of new CARRUSLiNK dealers come via Bilbasen — either because Bilbasen is their largest lead source, or because they have problems with inventory not keeping up. Therefore, we have made the Bilbasen integration a premium product in CARRUSLiNK, even though it is technically delivered through the Bilinfo feed.

    Ét lager, mange portaler

    With CARRUSLiNK, you create the car in one place. Master data, equipment, images, financing proposals, and prices are filled in once and published to the portals you use — Bilbasen first, but also DBA, your own website, and possibly international portals.

    This eliminates the classic error source where a price is changed on Bilbasen but not in the inventory system, or where a sold car remains online for three weeks, costing you both trust and lead quality.

    Leads down — the most important number in your business

    Bilbasen typically generates the most leads per portal, which is precisely why the response needs to be faster and more structured than competitors'. CARRUSLiNK automatically creates each lead in the pipeline with car association, source tag, and timestamp — and distributes it to the right salesperson based on your rules.

    The customer receives an automated reply (SMS or email) within seconds, the salesperson gets a notification, and the SLA clock starts ticking. Dealers who measure first response time typically see conversion on Bilbasen leads increase by 20–40% simply by structuring the response.

    Per-portal-statistik og ROI

    When Bilbasen, DBA, and Bilinfo deliver leads through the same system, you can for the first time truly measure ROI: what does a lead cost per portal, what is the conversion rate, and which cars receive the most enquiries?

    This provides a basis for deciding which packages actually need to be purchased — and which cars should receive extra exposure. No more gut feelings; it's all about the numbers.

    Frequently asked questions

    Everything dealers typically ask about before enabling the integration.

    01.Er Bilbasen-integrationen reelt live?

    Yes. Bilbasen publishing is live today via our official Bilinfo integration. Many CARRUSLiNK dealers use Bilbasen as their primary lead source through the system.

    02.Why does it happen via Bilinfo and not directly?

    Bilinfo is the official distribution system that most Danish dealers use to get cars on Bilbasen. By connecting to the Bilinfo feed, you get a stable, supported, and industry-validated path to Bilbasen — without us needing to build a parallel technical connection.

    03.Should we keep our Bilbasen subscription?

    Yes. The Bilbasen package itself continues to be paid directly to Bilbasen — CARRUSLiNK handles the publishing and lead reception, not the portal license itself.

    04.How long does setup take?

    Typically under 30 minutes technical setup. We retrieve existing cars, map fields, check images, and run a test publication. Most dealers are operational within the same day.

    05.What happens to the cars we already have on Bilbasen?

    We import them into CARRUSLiNK initially, so you don't have to create them again. After this, CARRUSLiNK is the source — all changes are pushed to Bilbasen via the Bilinfo feed.

    06.Hvordan kommer leads fra Bilbasen ind?

    Every form enquiry, call, or booking via Bilbasen automatically lands as a lead in the CRM pipeline with car association, salesperson routing, and auto-response within seconds.

    07.What does the integration cost?

    The Bilbasen integration is included in the CARRUSLiNK subscription, with a tiered price starting from 2,299 DKK/month based on fleet size. The Bilbasen package and Bilinfo license are paid separately to the respective parties.

    08.Can we run Bilbasen, DBA, and Bilinfo simultaneously?

    Yes. CARRUSLiNK is the single source — you can publish the same stock to multiple portals and see per-portal statistics on where leads and views truly originate.

    Related reading

    Klar til at vedligeholde Bilbasen-lageret ét sted?

    Book a 30-minute demo. We'll show how a car in CARRUSLiNK goes live on Bilbasen, and how a Bilbasen lead flows through the pipeline with auto-responses and assignment.

    See all integrations

    Bilbasen-integrationen leveres via Bilinfo-feedet og er inkluderet i CARRUSLiNK. Bilbasen-pakken og Bilinfo-licensen betales separat.