CARRUSLiNK

    Guide · Seasonal tire change flow

    Seasonal tire change flow, how to automate spring and autumn

    Twice a year the entire customer fleet needs to swap. If you don't send SMS first, the customer calls the local tire shop. Here's how to set up an automatic seasonal campaign that converts 50-70%.

    Last updated:

    Short answer (TL;DR)

    A seasonal tire change flow sends SMS on October 1 (winter) and March 1 (summer) to every customer storing tires with you. Concrete time + 'we have your tires' converts 50-70%. CARRUSLiNK ties it to the workshop calendar and tire hotel so bookings happen automatically and stock always matches.

    Why manual tire handling fails

    • The Excel list of tire-hotel customers is never up to date
    • When 200 customers need to swap, 50 call on the same day, reception chaos
    • Customers without a reminder go to the local Q8 or AutoMester
    • Manual SMS goes out without a time suggestion, customers procrastinate
    • The tire hotel system isn't connected to the workshop calendar
    • You lose both tire revenue and the upsell chance (service, wear, battery)

    How to set up the seasonal flow

    1

    1. Identify the audience

    All customers with tires in hotel + all customers who bought a car from you in the last 5 years. Export the list 4 weeks before season start. CARRUSLiNK builds it automatically from workshop and hotel data.

    2

    2. Define the timing

    October 1: SMS for winter tires. March 1: SMS for summer. Send a 2nd reminder 14 days later to non-responders. 3rd reminder to VIP customers (>5 years).

    3

    3. Write the SMS template

    Example: 'Hi Maria, time for winter tires. We have your summer set on site. Slot October 15 at 2pm. Reply YES or move: [link]. Best, Anders'. Specific car, concrete time, one CTA.

    4

    4. Connect to the workshop calendar

    The SMS must only propose times that are actually free. The link opens a personal booking page showing the next 5 free slots, one click to pick.

    5

    5. Upsell on the same booking

    Once confirmed, send follow-up SMS: 'Confirmed Oct 15. Should we also check brakes and battery while you're here? (+EUR 60)'. 20-30% say yes, pure extra revenue.

    What the seasonal flow delivers

    50-70% conversion

    Concrete time + 'we have your tires' typically hits 60% in spring and autumn. Generic 'book a slot' SMS sit at 20-30%.

    Winter revenue secured

    Dealers with 300 hotel customers report EUR 50-90k extra tire revenue per season via the flow.

    Summer revenue secured

    Same order of magnitude in spring. Plus reactivation of customers who skipped winter.

    20-30% upsell per booking

    When the customer is on the way in, it's the perfect time to check service, brakes, battery. The booking flow suggests it automatically.

    Stock always matches

    The hotel system marks tires as 'ready for customer' based on booking date. The mechanic grabs them before the customer arrives, no waiting.

    0 hours of manual work

    Reception no longer phones through lists. SMS, bookings and follow-ups run automatically.

    Frequently asked questions

    See the seasonal flow on your own customers

    30-min demo. We'll show how CARRUSLiNK identifies tire-hotel customers, sends SMS automatically and books the workshop, on your current base.