CARRUSLiNK

    Guide

    Sales system for car dealers

    A sales system is more than a Kanban board. For a car dealership, it needs to cover the entire journey from first lead to delivered car — with trade-in, financing, MitID signing, and handover built in. Here is what the system must be able to do.

    Last updated:

    Kort svar (TL;DR)

    A sales system for car dealers must cover 7 steps: lead capture, qualification, test drive, quote + financing, MitID signing, preparation, and delivery. The pipeline is visualised per sales rep, and the manager sees forecasts in real time. CARRUSLiNK delivers this end-to-end on top of your DMS.

    De typiske udfordringer

    • The sales process is in the sales rep's head, not in a system
    • The manager doesn't know if there are 30 or 60 cars in the pipeline
    • Forecasting is gut feeling, not data
    • Trade-ins, financing, signing, and delivery are handled in 4 different tools
    • The sales rep forgets where a customer is in the process
    • Handover to the workshop and delivery runs on sticky notes

    Konkret playbook

    1

    1. Lead capture across all channels

    Bilbasen, DBA, website, phone, SMS, email, Facebook → one customer profile with source, car, and assigned sales rep.

    2

    2. Qualification with lead scoring

    Behaviour-based scoring: opened quote, viewed car 3 times, trade-in created, financing downloaded. The hottest leads at the top of the daily list.

    3

    3. Test drive — 24/7 booking + day-before SMS

    Self-service booking directly from the vehicle ad. Auto-assignment of sales rep and demo car. Day-before SMS reduces no-shows by 60%.

    4

    4. Quote + financing + trade-in

    Quotes generated with 1 click. Includes monthly payment, financing example, and trade-in valuation via DMR lookup.

    5

    5. MitID signing on the spot

    Sales agreement signed digitally with MitID. Legally solid: zero confusion about what was agreed.

    6

    6. Preparation + handover to the workshop

    A signed agreement automatically triggers the vehicle preparation workflow: wash, inspection, documents. The workshop gets notified, not a post-it note.

    7

    7. Handover with checklist + photo documentation

    The salesperson goes through the handover checklist on an iPad: keys, service book, wheels, photos. The customer signs with MitID. The entire journey is logged.

    What you get

    Visual pipeline per salesperson

    Kanban with 7 stages. Management sees where the cars stand.

    Forecast i realtid

    Pipeline value × probability = expected sales per week.

    Everything on the same card

    Lead, trade-in, financing, signing, handover.

    MitID + e-conomic

    Digital signing + automated invoicing.

    Handover automatisk

    Preparation and handover without post-it notes.

    KPIs per salesperson

    Conversion rate, margin, calls/day. Baseline for coaching.

    Fragmented sales process vs. unified sales system

    AreaSpredt (4-5 systemer)Samlet (CARRUSLiNK)
    Antal systemer4-51
    Pipeline-visualiseringIngen / ExcelKanban per salesperson
    ForecastMavefornemmelseReal-time based on pipeline × conv.
    Lead → tilbud-tid2-4 dageSame day
    Tilbud → signatur-tid3-7 dageSamme dag (MitID)
    Workshop handoverPost-itAuto-flow
    DeliveryPapir-checklistiPad with MitID
    Audit-logIngenHver handling logget

    Frequently asked questions — car dealership sales system

    Bring structure to car sales

    30-minute demo. We set up a pipeline with your own sales reps and inventory, showing how CARRUSLiNK executes all 7 steps live, from lead to delivery.