What does a recurring service plan typically cost?

In Denmark monthly price typically sits at DKK 400-900 depending on car, age, km/year and package. New car + Basic plan: DKK 400-550/mo. Older car + Premium plan: DKK 700-900/mo. Average CARRUSLiNK customers see: DKK 650/mo.

How do I calculate gross margin on a plan?

Estimate expected workshop hours per year (typically 2-4) × your hourly rate, plus parts (oil, filters, wear items). Subtract from MRR × 12. CARRUSLiNK customers typically see 25-45% gross margin when plans are designed well.

How many packages should I have?

3. Basic, Plus, Premium. More creates decision paralysis for the customer and admin burden for you. Each package is built as a clear standard, and the pricing matrix handles car age/km/year.

Should I bill monthly or one-off?

Monthly. One-off creates sticker shock and no MRR. Monthly = customer compares with streaming, and your pipeline becomes predictable. Direct debit gives 95-98% payment success.

How do I avoid giving too-large discounts?

Lock standard pricing in the system and give salespeople max 10% manual room with approval. If every rep discounts 20-30% 'to close the deal', you eat your margin.

What do I do as the car gets older?

Recalculate at renewal. CARRUSLiNK pushes a new offer 6 months before expiry based on the car's current age/km. 70-80% renew at the new price.

Guide · Recurring service plans

Recurring service plans: pricing & operations (2026)

A service plan is a subscription business stacked on top of the car sale. Pricing, coverage, margins and operations work fundamentally differently from one-off workshop visits. Here's the complete recipe for a profitable plan portfolio.

Last updated: 2026-06-01

Short answer (TL;DR)

A recurring service plan typically costs DKK 400-900/mo depending on car, age, km/year and coverage. Gross margin sits at 25-45% when built right. The key is 3 standard packages (Basic, Plus, Premium), automatic pricing and monthly billing, not individual contracts you recalculate every time.

Why most service plans don't scale

Each contract is priced manually, salesperson spends 5-10 min or skips it entirely
Margins are unknown: 'we don't know if we make money on these'
20+ different coverage variants, impossible to administer and impossible for the customer to understand
One-off invoicing instead of monthly, customer doesn't perceive subscription, and you get no MRR
Workshop doesn't know what the coverage costs you per visit
No recalculation as the car ages and gets more expensive to maintain

Build a profitable plan portfolio

1. Standardise to 3 packages

Basic (statutory service + oil), Plus (+ wear parts, tyre storage), Premium (+ valet, loaner, glass). Customer picks a package, not 12 individual add-ons.

2. Pricing model: age × model × km/year

3-axis matrix. New car + low km/year: DKK 400-550/mo. Older car + high km/year: DKK 700-900/mo. The system computes, the salesperson picks the package.

3. Lock standards, allow 10% manual room

Salesperson can't give a 40% discount 'to close the deal'. Standard price is standard. Up to 10% manual room with management approval.

4. Threshold-based cost per plan

Calculate expected workshop hours + parts per plan type per year. If cost > 60% of MRR, adjust price. Never a plan you lose money on.

5. Monthly billing as default

No one-off invoices. Direct debit or card-on-file every month. Customer sees monthly price = compares with streaming, not a big bill.

6. Recalculate at renewal

Every renewal is recalculated based on car's new age/km. No 'legacy' contracts becoming unprofitable 3 years in.

7. Measure margin per plan, not total

Report per plan type: MRR, cost (hours + parts), net margin. Show which plans win and which need redesign.

What a mature plan portfolio gives you

3 packages, not 30 combinations

Salesperson picks Basic, Plus, Premium. Customer understands. Decision in 60 sec instead of 10 min.

Auto-pricing in 1 sec

System calculates from age, model, km/year. Salesperson never types a price manually.

MRR that grows every month

Every new plan = new monthly revenue. A dealer selling 30 cars/mo @ 40% attach + DKK 650/mo = DKK 7,800 extra MRR/mo, growing DKK 93,600/mo every 12 months.

Margin you actually know

Cost per plan computed from workshop hours + parts. You know which plans earn you 35-45%, and which to redesign.

Recalc at renewal

Contracts don't become unprofitable over time, every renewal calculated on car's current age/km.

No salesperson discounts killing margin

Standard price is standard. Manual room only with approval. Margin holds.

Manual plan pricing vs CARRUSLiNK matrix

Aspect	Manual / ad-hoc	CARRUSLiNK
Time per quote	5-10 min	1 sec auto
Number of variants	20+ combinations	3 packages × matrix
Margin per plan known?	Rarely	Live report
Billing	One-off invoice	Monthly direct debit
Recalc at renewal	No	Auto
Salesperson discount that breaks margin	Often	Only with approval

Comparison based on CARRUSLiNK customers vs typical Danish dealer, Q2 2026.

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