How many car buyers want to buy a car online?

60–80% start their journey online (researching models, prices, financing). 15–30% are willing to complete the entire purchase online (especially leasing customers). This share is growing by 3–5% annually.

Should we sell cars without the customer seeing them in person?

Yes, if you offer: 360° video, a 14-day cancellation policy, home delivery, and MitID signing. Tesla and Polestar have proven the model. Independent dealers can replicate it without a massive budget.

How much does it cost to digitalise car sales online?

With CARRUSLiNK tiered pricing from €308/month based on fleet size, you get vehicle-specific landing pages, trade-in valuations, MitID, financing modules, and a home delivery flow. Typical custom development: €27,000–€67,000.

Virker hjemlevering reelt?

Yes, 25–40% of customers choose it when offered. Price is typically €53–€107. The salesperson delivers to the address, reviews the car, and the customer signs the delivery checklist with MitID.

What do you do if the customer cancels after home delivery?

Distance selling regulations provide a 14-day right of cancellation. The customer can return the car, and you refund minus mileage. Experience shows that <5% cancel if the offer and car match the description.

Which financing solution should we offer online?

Integration with Santander Consumer Bank, Nordania, Resurs, or Lendz. CARRUSLiNK includes Santander integration out of the box, others via Zapier or webhook.

How do we protect ourselves against online fraud?

MitID verification upon signing eliminates 99% of attempts. Credit checks via financing partners (Santander, Lendz) handle the rest. Never accept deals based only on email/phone.

What happens to our sales team?

The salesperson's role changes: less admin, more personal conversation + delivery experience. Top salespeople handle 60–80 deals/year (compared to 30–40 before) because the system handles the admin work.

Guide

Online car sales

Online car sales are no longer a 'nice to have' — 60-80% of buyers start their journey online, and 15-30% are willing to complete the entire purchase without visiting the dealership. Here is how to set up your business for online car sales in 2026.

Last updated: 2026-06-05

Kort svar (TL;DR)

Online car sales require 6 building blocks: 1) vehicle-specific landing pages with video and pricing, 2) trade-in valuation in 30 seconds, 3) finance calculator showing 'monthly payment', 4) online quotes + MitID e-signing, 5) home delivery or collection, 6) post-purchase digital onboarding. CARRUSLiNK delivers end-to-end without a big dealer group's massive budget.

De typiske udfordringer

Website only displays a list of vehicles — no price configurator
Trade-in valuation requires a phone call, customer moves on
Financing is not displayed until the quote stage
Sales agreements require physical signatures, causing a 3-5 day delay
Home delivery is not offered, customer must collect
Online customer journey stops at the 'contact sales' button

Konkret playbook

1. Vehicle-specific landing page per listing

Each vehicle has its own URL with video, 360° tour, specs, pricing, financing example, and booking button. Generates 30-50% higher conversion than the homepage.

2. Trade-in valuation in 30 seconds

Customer enters license plate → DMR lookup + algorithm → instant offer. Converts 20-30% of visitors into leads.

3. Finansierings-eksempel synligt

Display 'Skoda Octavia €36,059 / €387/mo (60 months, 30% down payment)' on every vehicle. Reduces 'sticker shock'.

4. Online quotes + MitID signing

The customer receives the offer via SMS/email with a 'Sign with MitID' button. The agreement is signed in 2 minutes, no printing, no scanning.

5. Home delivery or pick-up

Offer 3 delivery options: home delivery (€80), dealership pick-up (free), or a central handover hub. 25–40% choose home delivery.

6. Post-sale digital onboarding

SMS flow: Day 0 'congratulations + delivery link', Day 3 'insurance and service', Day 14 'NPS survey', Day 30 'first service offer'.

What you get

Cars sell 24/7

The customer buys at 10 PM on a Sunday evening.

Online trade-in = +20–30% leads

Valuation in 30 seconds converts visitors.

Visible financing = +30–40%

A monthly payment is easier to say yes to.

MitID signing = 0% drop-off

Agreement in 2 minutes, no printing.

Home delivery = new target audience

25–40% choose it, reaching new customers without geographic constraints.

Digital onboarding lifts NPS by 10

The customer feels guided every step of the way.

Traditional dealership vs. online-enabled car dealer

Element	Traditionel	Online (CARRUSLiNK)
Bil-landing	Homepage listing	Vehicle-specific page with video
Byttebil	Phone	30 sek online
Financing	I tilbudsfase	Visible on every car
Salgsaftale	Print + scan	MitID via SMS
Delivery	Hent hos os	Home / hub / pick-up
Onboarding	Ingen	SMS-flow 30 dage
Geo-reach	25 km radius	Hele Danmark
Salgstid pr. handel	3-7 dage	1-3 dage

Frequently asked questions — online car sales

Aktivér online bilsalg

30 min demo. We set up the digital customer journey live on your own cars — from landing page to MitID signing to home delivery — and calculate how many extra customers the online flow generates.