What is aftersales for a car dealer?

Everything that happens after the car sale: service contracts, workshop visits, upselling, tyre management, reactivation, NPS, trade-in 3–5 years later. Aftersales typically accounts for 25–45% of a dealership's gross profit.

What is the aftersales revenue per customer?

Industry average €1,070–€1,610/year for 5–7 years = €6,700–€11,400 LTV. Top dealerships reach €1,880–€2,210/year = €13,400–€15,400 LTV. The difference is an aftersales system and service contracts.

What is the single lever that boosts aftersales the most?

Service contracts. A customer with a service contract visits the workshop 2–3 times/year vs. 1 time/year without. They also trade in their car 6× more often with you. Target: 40–60% attach rate on all car sales.

What percentage increase in workshop customers comes from a 'car ready' SMS?

Not more customers, but less admin: the front desk saves 20–30% of their time, customers pick up their car 2–3 hours faster, and mobile payment reduces outstanding balances by 30%.

How do you calculate ROI on an aftersales system?

Example: 200 cars/year × 600 customer base × 25% lift in aftersales (€400/year/customer) = €60,300 extra/year. CARRUSLiNK costs from €3,698/year (tiered pricing from €308/month, smaller dealer). ROI: 5×.

Which systems does aftersales need to integrate with?

Workshop management system (Autoflex, AutoIT, AD Manager, Keyloop) for service data, accounting (e-conomic, Billy, Dinero) for invoicing, MitID for digital signatures, and Betalingsservice for direct debit service contract charges.

What happens if the customer wants to receive aftersales info via email instead of SMS?

CARRUSLiNK respects the customer's channel preference. Each touchpoint can be sent via SMS, email, or both. The customer selects this upon signing their first service contract.

What is the service contract attach rate?

Percentage of car sales where the customer also signs a service contract. Industry average 5–10%, top dealerships 40–60%. The difference: standardised sales flow + visual package presentation + MitID on the spot.

Guide

Aftersales system for car dealers

Aftersales is where the money is. A typical car customer generates €1,070-€2,210/year across the workshop, tyres, service contracts, and trade-ins — over 5-7 years, that's €8,000-€16,000 in LTV. An aftersales system increases this by 25-40%. Here's how.

Last updated: 2026-06-05

Kort svar (TL;DR)

An aftersales system for car dealers handles 6 flows: service contracts with auto-renewal, upsells on every workshop visit, 'car is ready' SMS, seasonal tyre changes, reactivation of inactive customers, and NPS surveys with a Google review trigger. CARRUSLiNK delivers all of this on top of your workshop management system.

De typiske udfordringer

Service contracts are sold ad hoc — attach rate of 5-10% instead of 40-60%
Upselling during workshop visits is not done systematically
The front desk manually calls customers to say 'your car is ready'
Tyre season is forgotten — the customer goes to Pirelli instead
Inactive customers are never reactivated
Negative experiences are only discovered on Google

Konkret playbook

1. Service contracts from day 1

Offer a service contract on every car sale. Automated pricing based on model, age, mileage. MitID signing. 40-60% attach rate with the right sales flow.

2. Upselling during workshop visits

When the technician marks 'inspection ready', a quote is generated: brake pads €161, tyre change €107, air conditioning service €80. The customer approves on mobile. 30-50% accept.

3. Automated 'car is ready' SMS + mobile payment

Triggered from the workshop system → SMS with price and payment link. The customer pays on mobile and picks up whenever it suits them. Frees up 20-30% of the front desk's time.

4. Seasonal tyre change in April + October

Customer list with winter tyre agreements → automated SMS 3 weeks before the season. 50-70% book with you instead of going to a tyre specialist.

5. Reactivation of inactive customers after 14-18 months

Customers with no workshop visit for 14-18 months → automated SMS with a specific package ('Inspection + oil + filters €253 — book here'). 8-15% return.

6. Post-visit NPS + Google review trigger

SMS 7 days after the visit with NPS 0-10. Detractor (0-6) → call within 24 hours. Promoter (9-10) → Google review link. NPS +15-25 within 6 months.

What you get

40-60% serviceaftale-attach

Versus industry average of 5-10%. Extra MRR per car sold.

Upselling on every visit

Automated quote upon inspection → 30-50% acceptance rate.

Receptionen frigjort 20-30%

'Ready' SMS + mobile payment instead of phone calls.

Seasonal tyres without manual work

April + October run automatically, 50-70% conversion.

Reaktivering 8-15% hjem

Customers inactive for 14-18 months come back.

NPS +15-25 + Google reviews

Promoters are automatically converted into reviews.

Ad-hoc aftersales vs. systematic aftersales

Area	Ad-hoc	Systematisk (CARRUSLiNK)
Serviceaftale-attach	5-10%	40-60%
Upselling during visits	Rarely	Automated quote on inspection
'Bilen klar' kommunikation	Telefon-opkald	Auto-SMS + mobil-betaling
Seasonal tyre change	Postkort	Automated SMS 3 weeks prior
Reaktivering	Does not happen	Automated 14–18 month trigger
NPS	Does not exist	Automated 7 days after
Google-anmeldelser	Random	Trigger on Promoters
Indtjening pr. kunde	€1,070–€1,610/year	€1,470–€2,210/year

Frequently asked questions — aftersales system for car dealers

Systematise your aftersales

30-min demo. We show how CARRUSLiNK executes all 6 aftersales workflows on top of your workshop management system, and calculate how many additional euros per customer it generates across your customer base.