CARRUSLiNK
    Pillar 2. Your customers

    Customer management (CRM)

    Unified customer overview with full contact history, kanban sales board and automatic follow-up. You know exactly who to contact, and when.

    How it works
    Included in the platform·No module fees·Danish support

    The difference in daily operations

    Here's how it looks with and without.

    Today

    Without CRM

    • You forget to follow up, and the customer buys from a competitor
    • Customer data lives in your head, in Excel or in a generic CRM
    • You have no overview of the customer's lifecycle or history

    With CARRUSLiNK

    CRM all in one place

    • 360° customer overview with full contact history
    • Kanban sales board: Inquiry → Offer → Closed
    • Automatic follow-up and prioritisation
    • Segmentation and targeted communication
    • The customer's vehicles, contracts and conversations in one place
    • Activity log and pipeline overview

    How it works

    Three layers that make the difference in crm

    01

    Data collected

    Everything about the customer, emails, cars, notes, workshop history, is collected on the customer card. No private inboxes.

    02

    Logic on top

    The system sees what's missing, follow-ups, renewals, upsells, and prioritizes daily tasks for you.

    03

    Automatic action

    What we can automate. SMS, emails, reminders, tasks, the system does itself. The rest goes to the right salesperson.

    CARRUSLiNK CRM is built specifically for car dealers, not adapted from a generic system. You get a complete customer overview with contact history, vehicles, contracts and communication in one place. The visual kanban sales board makes it easy to see where every deal stands, and automatic follow-up makes sure no customer slips through the cracks.

    The Anatomy

    The customer card is the heart of your business

    Forget private folders, post-its, and partial Excel sheets. Every customer has one card, and that card knows everything.

    Mette Hansen
    Customer page 03/2024 · Aarhus
    Active
    Vehicles
    2
    Contracts
    1
    CLTV
    ★★★★
    VW Passat 2.0 TDI42.180 km
    Service agreement650 kr/md
    Latest conversation
    "Asked about winter tires - book follow-up week 42"
    Next service in 18 days, auto-SMS scheduled

    One customer card. The entire history.

    Contact, vehicles, agreements, conversations, and upcoming tasks are all in one place. When the customer calls, the salesperson knows who they are talking to in 3 seconds, and what the next step is.

    • Contact data + segment + CLTV score
    • All vehicles the customer owns, history, mileage, service
    • Agreements, contracts, and status
    • Emails, SMS, and phone notes in one thread
    • Scheduled tasks and auto-triggers

    The Sales Pipeline

    Drag deals from inquiry to closed

    Visual Kanban board that makes each salesperson's status visible, and lets the manager see where the bottlenecks are, without asking.

    Sales pipeline
    Live overview
    New inquiry2
    #1042
    Lars P., Tiguan
    #1043
    Anna M., ID.4
    Qualified2
    #1042
    Søren B., Passat
    #1043
    Jens H., Polo
    Offer sent1
    #1042
    Mette H., Golf
    Closed1
    #1042
    Peter L., Tiguan ✓
    Drag-and-drop

    Move deals between stages. Activities are logged automatically.

    Per salesperson or team

    Filter by salesperson, source, brand, or see the entire dealership on one board.

    Auto-contract upon 'Closed'

    When a deal is closed, the service agreement is created, without an extra system.

    Follow-up that isn't forgotten

    From first click to closed deal

    The system runs in the background. The salesperson only gets tasks that require a human, the rest are handled automatically.

    1. 0 min Auto

      Lead in

      Inquiries from listing portals automatically appear as cards on the salesperson's board.

    2. 5 min Auto

      Auto-SMS

      The customer receives a personal confirmation, the salesperson gets the first contact for free.

    3. 4 hours

      Reminder

      Salesperson gets a task: 'Call Mette about the Golf.' With context on the customer card.

    4. Day 2

      Offer

      The offer is sent from the customer card. The step is automatically moved on the pipeline.

    5. Day 5 Auto

      Smart follow-up

      If the customer hasn't responded, the system suggests 'Call again' with talking points.

    6. Closed Auto

      Sales → agreement

      When the deal is closed, the service agreement is automatically created for the new car.

    What does this mean for the business?

    It's not a CRM. It's how you run your dealership.

    Time saved every day

    Salespeople spend less time looking for information, and more time selling.

    No customers lost

    Every lead gets a follow-up. Every customer gets a call before their agreement expires.

    Upselling without pressure

    The system sees when a customer is ready for a new car, tires, or service, and suggests it.

    Handover is easy

    New salesperson? All customer history is on the card. No 'who called last?'

    When CRM, vehicles, and agreements communicate, you keep the customer in a loop, not in a folder.

    See crm in action

    30-minute demo - we'll show you exactly how crm works in CARRUSLiNK.

    FAQ

    Frequently asked questions

    Related features