CARRUSLiNK
    GDPR & Consent

    Consent Management

    Every time a customer takes a test drive, requests a quote, or signs an agreement, you can collect documented consents - which opens the door for legal follow-ups, marketing, and repurchase campaigns later. The entire engine is built in.

    How it works
    Included in the platform·No module fees·Danish support

    The difference in daily operations

    Here's how it looks with and without.

    Today

    Without Consent

    • You don't dare follow up on old leads because you don't know if the consent is still valid
    • Consents are collected on paper and disappear into folders
    • Nobody knows which customers you can legally send marketing emails to
    • When the customer complains to the Data Protection Agency, you cannot document anything

    With CARRUSLiNK

    Consent all in one place

    • Collect consent for test drives, quotes, contract signing, and web leads
    • Each consent is timestamped with purpose, channel, and text – legally documented
    • Granular breakdown: newsletters, follow-ups, partner offers, profiling
    • Automatic segmentation - see which customers you can lawfully contact for what purpose
    • Opens the door for repurchase campaigns, service reminders, and partner marketing
    • One-click unsubscribe i alle mails - opdaterer samtykket automatisk
    • Full audit trail ready if the Danish Data Protection Agency enquires
    • Built into CRM, email and signing - no extra system to maintain

    How it works

    Three layers that make the difference in consent

    01

    Data collected

    Everything about the customer, emails, cars, notes, workshop history, is collected on the customer card. No private inboxes.

    02

    Logic on top

    The system sees what's missing, follow-ups, renewals, upsells, and prioritizes daily tasks for you.

    03

    Automatic action

    What we can automate. SMS, emails, reminders, tasks, the system does itself. The rest goes to the right salesperson.

    The Consent module is the engine that makes your follow-up legal and measurable. Each touchpoint - test drive, web form, quote, contract signature, service reminder - can collect one or more consents with a clear purpose: May we send you newsletters? May we call you when your car is four years old? May we send you partner offers for insurance and financing? Each consent is stored with a timestamp, channel, purpose, and the exact text the customer saw - so you can always document it. This means your CRM knows precisely which customers you can legally contact for what - and you can safely run repurchase campaigns and service reminders without GDPR concerns. When the customer withdraws consent (a click in the unsubscribe link), the profile is automatically updated across all systems. Should the Danish Data Protection Agency ever come knocking, the entire audit trail is ready.

    See consent in action

    30-minute demo - we'll show you exactly how consent works in CARRUSLiNK.

    FAQ

    Frequently asked questions

    Related features