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Insights from the car industry
Market analyses, guides and news on CRM, digitalisation, the EV transition and modern car retail.
All articles
CRM or DMS: what are you actually buying?
DMS and CRM sound alike, but solve very different problems. See why dealers often buy the wrong one, where the two systems need to meet, and what a forgotten lead really costs.
The lease journey end to end: 12 points where deals leak money
From credit assessment to repurchase: 12 concrete points in the lease journey where Danish dealers typically lose money, and what to do instead.
The car is sold — but the other five leads are still in the market
When a car sells, the leads on the customers who didn't get it are closed. Here's how an archive of lost leads per car type and a customer wishlist turn lost leads into your next sale.
AI without context is just a better Google
Everyone talks about AI as a competitive edge. But AI is only as good as the context it has – and for most dealers, it sits scattered across 5 systems and in the salespeople's heads.
You chase new cars, while your own customers drive around in a trade-in
Same mantra every morning: we need sharper cars, we need leads. Meanwhile, 800 existing customers sit with a 3-year-old car, waiting for a call that never comes.
The perfect follow-up: 5 steps that turn test drives into sales
Eight out of ten dealers share the same problem: the test drive goes well, and then they never hear from the customer again. Here's how to change that.
Upselling service contracts: DKK 650/mo per customer, how to get started
Service contracts are the most predictable revenue stream in the car industry, and the most overlooked. 3 steps to get started this month.
The dealer KPIs that actually matter in 2026
Stop measuring on revenue. Here are the 6 KPIs that separate strong dealers from mediocre ones.
The dealer CRM market hits $7.3 bn in 2026, what it means for you
The global auto-CRM market is growing 8.9% annually. AI-driven lead management and cloud solutions are the biggest drivers.
94% of new private cars in Denmark are electric. February 2026
Denmark sets a world record: 94.4% of all new private cars in February were EVs. What does it mean for dealers?
Aftersales in an EV world: Deloitte forecasts a 30–45% drop in workshop revenue
EVs fundamentally change the aftersales business. Maintenance revenue drops by up to 90%.
AI becomes the dealer's operating system in 2026, not just a tool
From lead scoring to inventory optimization: AI is no longer an add-on. It is the operating system itself.
Aftermarket 2026: 1.9 bn cars, new threats and opportunities
1.9 billion cars in operation, ADAS calibration and subscription service. The aftermarket is being transformed.
Digitalization of the European car industry: Where are we in 2026?
Fragmented systems cost independent dealers time and money. Cloud solutions are growing 8.9% annually.
The complete guide to digital service contracts in 2026
Service contracts can grow your recurring revenue by up to 30%. Here's a complete guide.
The EV transition: 70% of all new cars are electric by 2040
From battery checks to software updates. EVs are creating entirely new service categories.
Why an industry-specific CRM beats Salesforce for car dealers
Generic CRM systems fail in the auto industry. Industry-specific solutions deliver 15–25% better retention.
Practical guides
Digital showrooms: how to sell cars outside your website
Build shareable showrooms with 3-8 curated cars per customer, campaign and channel, and use opens and clicks as a sales signal. Playbook + pitfalls.
AI reports for car dealers: management numbers in minutes
Five actionable numbers, two cadences and an owner per point. How automatic reports replace four hours of spreadsheets a month.
Archived leads as a sales channel: how to use the archive
Archive lost leads with car type, budget and loss reason, match them automatically against new stock, and prioritise by recency. Incl. GDPR and pitfalls.
How to use customer wishes in your purchasing
Register model, year, mileage, colour, equipment and budget as structured customer-card data, and use the wishlist as a purchasing signal before auction. Playbook + pitfalls.
AI photo optimisation for car dealers
Shoot on mobile, pick a style (White studio or Showroom), save as a new photo. Original always kept. Before/after slider and 8-step playbook.
AI emails for car customers
30 sec AI draft, salesperson reviews and sends, everything logs. 3-5x reply rate vs. generic templates. Comparison vs ChatGPT/Outlook.
Ready to see it in action?
Book a free demo and see how CARRUSLiNK gives you tighter control over leads, sales and service.