CARRUSLiNK

    Quick answer · Lead management

    What to do when car customers do not respond?

    Last updated:

    TL;DR

    When a car customer doesn't respond, switch channels (if you've called, send an SMS; if you've emailed, call), and try again after 2 days at an alternative time. After 3 unsuccessful attempts, switch to a slow cadence: SMS month 6, 12, 24. 10-20% return later — don't give up.

    Key facts

    • Switch channels between attempts (call → SMS → email → call)
    • Test alternative times (Tuesday-Thursday 10-15 has the highest response rate)
    • Short personal SMS with a concrete call to action ('book here: [link]')
    • After 3 attempts: closed-lost, but in reactivation flow
    • Month 6: 'similar model now', month 12: 'leasing expiry?', month 24: 'ready for trade-in?'
    • 10-20% of 'lost' leads convert over 24 months

    See the reactivation flow live and how many extra car sales it generates.