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Quick answer · Test drive
How do you manage test drives?
Last updated:
TL;DR
Efficient test drive management requires 24/7 self-service booking directly from the vehicle advertisement, automatic allocation of salesperson and demo car, MitID verification, a day-before SMS reminder, and a follow-up flow after the visit. With a good setup, a car dealer can achieve 25-40% lead-to-drive conversion and 60% fewer no-shows.
Telephone booking loses half of potential test drives: the customer is browsing at 9 PM but cannot book. Self-service opens the dealership 24/7 and automatically allocates a salesperson and demo car based on rules (shift, brand, geography).
Key facts
- 24/7 self-service booking from the vehicle advertisement
- Automatic allocation of salesperson + demo car
- MitID verification + driving licence upload upon booking
- Day-before SMS reminder (60% fewer no-shows)
- Quote + financing example on the same day after the test drive
- Follow-up touchpoints on day 2, 7, 14
See 24/7 test drive booking live for your own vehicles.