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Quick answer · Lead generation
How do car dealers get more leads?
Last updated:
TL;DR
To generate more car dealer leads, you need to optimise 9 channels: Bilbasen (30-50% of leads), DBA, Google Ads with a SKAG structure, local SEO, Facebook retargeting, customer referrals, reactivation of old leads, trade-in trigger for existing customers, and potentially Instagram for premium vehicles. CARRUSLiNK measures ROI per channel in real-time.
The path to more leads isn't necessarily a larger budget — it's about better allocation. Typically, 30-40% of a car dealership's advertising budget is wasted on channels that don't convert. Local SEO and lead reactivation are free channels with high conversion rates.
Key facts
- Bilbasen + DBA — the foundation (40-60% of leads)
- Google Ads — fastest-growing (SKAG + negative keywords)
- Local SEO + Google Business — free, high conversion (15-25%)
- Facebook retargeting + Lookalike (not cold acquisition)
- Customer referral — highest conversion (30-50%)
- Reactivation 6/12/24 months — free pipeline (10-20% conversion)
- Trade-in trigger month 36-48 (12-18% conversion)
See ROI per channel and where the budget can be reallocated for more car sales.