%20--%3e%3cdefs%3e%3cstyle%3e%20.st0%20{%20fill:%20%23292c64;%20}%20.st1%20{%20fill:%20%231d1d1b;%20}%20.st2%20{%20fill:%20%23fff;%20}%20%3c/style%3e%3c/defs%3e%3cg%3e%3ccircle%20class='st0'%20cx='43.4'%20cy='43.4'%20r='34.6'/%3e%3cpath%20class='st2'%20d='M52.8,49.7c-1.3-.3-2.6-.6-3.5-1-1.5-.7-2.7-1.7-4-2.8-2.5-2-5.3-4.3-9.9-4.3s0,0-.1,0c-.1,0-.2,0-.4,0h-.4c-4.1.2-7.7.9-10.2,1.6,0-11,8.4-19.6,19-19.6s11.2,2.8,14.6,7.1c.8.7,1.6,1.2,2.4,1.2,1.7,0,3-1.3,3-3s-.3-1.5-.8-2.1c-4.4-5.3-11.2-8.9-19.2-8.9-14.1,0-25.2,11.2-25.2,25.5s10.6,24.9,24.2,25.4c1.1,2.1,3.1,3.5,5.5,3.5s5.3-2,6-4.7c0,0,0,0,0,0,2.6-.4,4.9-1.6,6.5-3.4,1.5-1.7,2.2-3.8,2.1-6-.4-6.3-6-7.5-9.7-8.4ZM47.8,68.7c-1.7,0-3-1.3-3-3s1.3-3,3-3,3,1.3,3,3-1.3,3-3,3ZM56.3,60.5c-.7.8-1.9,1.4-3.2,1.6-1.1-1.8-3.1-3-5.3-3s-4.7,1.6-5.7,3.8c0,0,0,0,0,0-8.3-.5-15.1-6.4-17.2-14.4,2.2-.6,5.7-1.4,9.8-1.6h.3c0,0,.2,0,.2,0,2.7,0,4.3,1.3,6.6,3.1,1.4,1.2,3.1,2.5,5.2,3.5,1.4.6,3,1,4.5,1.3,4.1.9,5.3,1.5,5.5,3.4,0,.8-.2,1.5-.7,2.1Z'/%3e%3c/g%3e%3cg%3e%3cg%3e%3cpath%20class='st1'%20d='M108.8,24.3c4.1,0,12,1.3,12,6.3s-1.4,3.8-3.5,3.8-3.9-2-8.6-2c-6.9,0-10.5,5.9-10.5,12.7s3.6,12.4,10.5,12.4,6.6-2.4,8.9-2.4,3.7,2.5,3.7,3.8c0,5.4-8.5,6.6-12.6,6.6-11.4,0-19.3-9-19.3-20.6s7.8-20.6,19.3-20.6Z'/%3e%3cpath%20class='st1'%20d='M136.8,28.9c1-2.6,3.1-4.6,6-4.6s5,2,6,4.6l11,30.5c.3.9.4,1.7.4,2.1,0,2.2-1.8,3.7-3.9,3.7s-3.5-1.2-4.1-2.9l-1.7-5.3h-15.6l-1.7,5.2c-.6,1.7-1.7,3-4,3s-4.1-1.7-4.1-3.9.3-1.6.4-1.8l11.3-30.5ZM137.4,49.3h10.6l-5.2-16.2h-.1l-5.3,16.2Z'/%3e%3cpath%20class='st1'%20d='M165,29.3c0-2.7,1.5-4.4,4.3-4.4h9.9c8.6,0,13.9,3.9,13.9,12.7s-4.6,9.7-10.4,10.6l9.5,10.2c.8.8,1.1,1.7,1.1,2.5,0,2.2-1.7,4.3-4.2,4.3s-2.4-.4-3.2-1.5l-12.4-15.1h-.1v12.2c0,2.8-1.8,4.4-4.2,4.4s-4.2-1.6-4.2-4.4v-31.5ZM173.4,42.6h5.8c3.1,0,5.2-1.8,5.2-5s-2.1-4.9-5.2-4.9h-5.8v9.9Z'/%3e%3cpath%20class='st1'%20d='M198.4,29.3c0-2.7,1.5-4.4,4.3-4.4h9.9c8.6,0,13.9,3.9,13.9,12.7s-4.6,9.7-10.4,10.6l9.5,10.2c.8.8,1.1,1.7,1.1,2.5,0,2.2-1.7,4.3-4.2,4.3s-2.4-.4-3.2-1.5l-12.4-15.1h-.1v12.2c0,2.8-1.8,4.4-4.2,4.4s-4.2-1.6-4.2-4.4v-31.5ZM206.8,42.6h5.8c3.1,0,5.2-1.8,5.2-5s-2.1-4.9-5.2-4.9h-5.8v9.9Z'/%3e%3cpath%20class='st1'%20d='M231.5,29c0-2.8,1.8-4.4,4.2-4.4s4.2,1.6,4.2,4.4v19.5c0,5.2,3.3,9.2,8.6,9.2s8.6-4.3,8.6-9.2v-19.5c0-2.8,1.8-4.4,4.2-4.4s4.2,1.6,4.2,4.4v20c0,9.4-7.7,16.5-17,16.5s-17-7-17-16.5v-20Z'/%3e%3cpath%20class='st1'%20d='M296,29.9c0,2.2-1.5,4.1-3.8,4.1s-4.1-1.7-7.4-1.7-4.6,1.3-4.6,3.6c0,5.8,18.7,2.1,18.7,16.5s-6.6,13-14.3,13-13.6-1-13.6-6.3,1.5-4,3.8-4,5.8,2.2,9.4,2.2,5.7-2.1,5.7-4.8c0-6.6-18.7-2.6-18.7-15.6s6.4-12.7,13.9-12.7,11,1.2,11,5.6Z'/%3e%3cpath%20class='st1'%20d='M304.7,29c0-2.8,1.8-4.4,4.2-4.4s4.2,1.6,4.2,4.4v28.1h10c2.9,0,4.1,2.1,4,4-.1,1.8-1.6,3.7-4,3.7h-14c-2.7,0-4.4-1.8-4.4-4.6v-31.2Z'/%3e%3cpath%20class='st0'%20d='M330.5,41.7c0-2.4,1.7-4,4-4s4,1.6,4,4v19.4c0,2.4-1.7,4-4,4s-4-1.6-4-4v-19.4Z'/%3e%3cpath%20class='st1'%20d='M345.1,29c0-2.8,1.8-4.4,4.2-4.4s2.8.8,3.5,1.8l17.8,23.7h.1v-21.2c0-2.8,1.8-4.4,4.2-4.4s4.2,1.6,4.2,4.4v31.8c0,2.8-1.8,4.4-4.2,4.4s-2.7-.8-3.5-1.8l-17.8-23.4h-.1v20.9c0,2.8-1.8,4.4-4.2,4.4s-4.2-1.6-4.2-4.4v-31.8Z'/%3e%3cpath%20class='st1'%20d='M386.1,28.8c0-2.3,1.7-4.1,4.2-4.1s4.2,1.6,4.2,4.1v12.1l13.8-14.7c.6-.7,1.7-1.6,3.2-1.6s4.1,1.6,4.1,4-.9,2.6-2.7,4.5l-10.6,10.4,12.9,13.5c1.3,1.3,2.4,2.6,2.4,4.3,0,2.6-2.1,3.9-4.4,3.9s-2.7-1-4.3-2.6l-14.5-15.7v14.3c0,2.2-1.7,4-4.2,4s-4.2-1.6-4.2-4V28.8Z'/%3e%3c/g%3e%3ccircle%20class='st0'%20cx='334.5'%20cy='29'%20r='4.7'/%3e%3c/g%3e%3c/svg%3e)
Comparison
CARRUSLiNK vs. Excel / HubSpot / Pipedrive
Generic CRMs and spreadsheets aren't built for car dealers. CARRUSLiNK is.
What is Excel / HubSpot / Pipedrive?
Many dealers use a mix of Excel, HubSpot, Pipedrive or similar generic CRMs. It works, to a point. But you end up spending hours customising a system that doesn't understand your industry, and you still lack inventory, service contracts and dealer-specific functionality.
Excel / HubSpot / Pipedrive strengths
- Well-known and well-documented tools
- High flexibility (generic)
- Many integrations available
- Free tier (HubSpot) or low starting price
Excel / HubSpot / Pipedrive limitations
- Not built for the auto industry
- No inventory or portal integration
- No service contracts or customer lifetime value focus
- Requires customisation, integrations and maintenance
- Data scattered across multiple systems
- Quickly expensive with add-ons and scaling
Feature comparison
Feature
CARRUSLiNK
Excel / HubSpot / Pipedrive
Inventory & listings
Integrated CRM
Generic
Service contracts
Email & communication
Add-on
Pipeline & lead management
Contracts & documents
Add-on
Dashboard & reporting
Customer history & lifecycle
Generic
Intelligent monitoring
Built for car dealers
Price
tiered pricing from DKK 2,299/mo based on fleet size
From ~DKK 3,000/mo + add-ons
Our verdict
Excel and generic CRMs can solve parts of the job, but you spend time and money stitching together systems that aren't built for your reality. CARRUSLiNK gives you one system with everything you need, ready from day one, built for car dealers.