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CARRUSLiNK vs. Easi'r
Easi'r is a strong Sales Enablement platform, but it's typically rolled out via importer/OEM and mainly covers lead-to-sale. CARRUSLiNK is built for the independent dealer and also covers inventory, contracts, service contracts and workshop integration.
What is Easi'r?
Easi'r positions itself as the 'Sales Enablement Platform' for automotive, focused on making salespeople better from the first lead to repurchase. The platform is often deployed via OEM/importer agreements and standardises the sales process across franchise dealers. Where CARRUSLiNK differs is scope: we also cover inventory, sales contracts, service contracts, mileage monitoring and workshop integration, and we are built for the independent dealer without OEM control.
Easi'r strengths
- Strong structure for lead-to-sale and sales-rep performance
- Widely used by large OEMs and franchise networks
- Web-based with good mobile access for reps
- Focus on 'winning behaviour' and sales coaching
Easi'r limitations
- Built for OEM/importer rollouts, less relevant for small to mid-size independents
- Doesn't cover inventory and listings on Bilbasen/AutoUncle
- No sales contracts or test-drive sheets out of the box
- No service-contract engine with digital signing, renewal and mileage monitoring
- Limited depth in DMS/workshop integration without an OEM agreement
- Pricing and functionality often controlled by the importer, not the dealer
Feature comparison
Our verdict
Easi'r is a good choice if you're a franchise dealer under an OEM programme and mainly need a tight sales process and rep performance. CARRUSLiNK is the right call if you're an independent Nordic dealer (Danish, Norwegian, Swedish or Finnish) wanting the whole operation, leads, sales, contracts, service contracts and workshop integration, in one platform you own yourself, adapted to your local market and language.