CARRUSLiNK vs. Blocket Bil
Blocket Bil is Sweden's largest car portal, a distribution channel, not a business system. CARRUSLiNK is the operating layer you actually run the dealership on.
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What is Blocket Bil?
Blocket Bil (Schibsted) is Sweden's dominant car marketplace, what Bilbasen is to Denmark. Dealers use Blocket for exposure and buyers, but it's an ad platform, not a CRM, pipeline or service contract system. Blocket delivers leads, but you still need a dealer system to convert them and retain the customer over time.
Blocket Bil strengths
- Sweden's largest car marketplace
- Massive traffic and buyer intent
- Great exposure platform
Blocket Bil limitations
- Listings only, no business system
- No CRM, pipeline or lead routing
- No service contracts or lifetime value
- No customer comms beyond portal messages
Feature comparison
Our verdict
Blocket Bil is a necessary channel in Sweden, just like Bilbasen in Denmark and Finn.no in Norway. But a channel isn't a system. CARRUSLiNK brings inventory, leads, contracts, service contracts and customer comms together in one place, and distributes to the marketplace that fits your language and market (Bilbasen, Finn or Blocket).