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Hurtigt svar · Salgsproces
Hvad gør man ved en ineffektiv salgsproces i bilforretningen?
Sidst opdateret:
TL;DR
En ineffektiv salgsproces kendes på lang lead-svartid, lav lead-til-prøvekørsel rate, uklart pipeline-overblik og manglende opfølgning. Løsning: implementér visuel pipeline med 7 stadier (lead → kvalificeret → prøvekørsel → tilbud → underskrift → leveret) og automatiske touchpoints pr. trin.
Nøglefakta
- Mål nuværende konv-rate pr. trin før I optimerer
- 7 stadier passer typisk: lead, kvalif., drive booket, drive done, tilbud, underskrift, leveret
- Auto-svar < 5 min løfter første trin
- Dag-før SMS løfter drive-konv. 60%
- MitID på stedet løfter underskrift-konv.
- Handover-flow til værksted reducerer leveringstid
Se pipeline med 7 stadier live, og hvor I taber biler på vejen.