# Owned demand

> Owned demand is the demand a car dealer already owns: customers in its own base with a registered wish, expiring leasing contracts, or service history pointing to a replacement purchase. The demand is known, consent exists and the contact route is established — unlike bought demand from listing portals.

**Source:** https://carruslink.com/en/ordbog/owned-demand/
**Glossary:** https://carruslink.com/en/ordbog/
**Category:** Sales and leads
**Last updated:** 2026-08-19

The difference between owned demand and portal demand is not price alone. A match inside your own base starts with known history, a known budget and a named salesperson. A portal lead starts from zero.

Owned demand does not replace the portals, which create demand the dealership cannot reach itself. The model changes the sequence: the car is matched internally before, or alongside, external distribution.

Activating owned demand requires wishes that are structured, dated and confirmed. Otherwise there is no demand to match against.

## In CARRUSLiNK

CARRUSLiNK automatically matches new and returned cars against active customer wishes in the base before the car is released to the portals.

## Related

- Eget kundekartotek: https://carruslink.com/en/eget-kundekartotek
- Kundeønske: https://carruslink.com/en/ordbog/kundeoenske
- Bil-til-kunde-match: https://carruslink.com/en/ordbog/bil-til-kunde-match

— CARRUSLiNK · https://carruslink.com/en/ordbog/owned-demand/