# Match latency

> Match latency is the time from a car being registered in the system until the first match reaches a salesperson as an actionable task. The metric measures the flow's reaction time rather than the number of matches, and shows whether the customer base really works before external listing.

**Source:** https://carruslink.com/en/ordbog/matchhastighed/
**Glossary:** https://carruslink.com/en/ordbog/
**Category:** Data and registries
**Last updated:** 2026-08-19

Define start and end points in writing before measuring: start at car registration, end when the task is visible to a named salesperson.

Match latency is an internal KPI. We do not publish industry averages without a documented method and a described data basis.

Latency is tied to the release deadline: a match arriving after the car has been listed externally competes with the dealership's own advertisement.

## In CARRUSLiNK

CARRUSLiNK triggers the match on car registration, so match latency does not depend on a salesperson remembering to search.

## Related

- Bil-til-kunde-match: https://carruslink.com/en/ordbog/bil-til-kunde-match
- Frigivelsesfrist: https://carruslink.com/en/ordbog/frigivelsesfrist
- Owned demand: https://carruslink.com/en/eget-kundekartotek

— CARRUSLiNK · https://carruslink.com/en/ordbog/matchhastighed/