# Lead scoring

> Lead scoring is a systematic prioritisation of incoming leads by their likelihood of ending in a sale. The score is built from behaviour and data: which car, which channel, whether the customer has bought before, whether there is a trade-in, and how quickly they respond. The point is that salespeople call the right ones first.

**Source:** https://carruslink.com/en/ordbog/lead-scoring/
**Glossary:** https://carruslink.com/en/ordbog/
**Category:** Sales and leads
**Last updated:** 2026-08-19

When 40 leads land on the same day, the order decides how many become sales. Without a score the order is random, usually newest first.

A score is not a verdict. It sets the order, not whether a customer gets contacted.

The score must be explainable. If the salesperson cannot see why a lead is hot, it gets ignored.

## In CARRUSLiNK

CARRUSLiNK prioritises leads on source, car type, customer history and activity, so the salesperson's daily list is sorted by potential.

## Related

- Leadhåndtering: https://carruslink.com/en/ordbog/leadhaandtering
- Responstid på lead: https://carruslink.com/en/ordbog/responstid-lead
- Leadkilde: https://carruslink.com/en/ordbog/leadkilde

— CARRUSLiNK · https://carruslink.com/en/ordbog/lead-scoring/